| Title: | Tržno komuniciranje v Zdravilišču Strunjan : diplomsko delo |
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| Authors: | ID Šturm, Aleksandra (Author)
ID Lebe, Sonja Sibila (Mentor) More about this mentor...  |
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| Files: |  sturm-aleksandra.pdf (526,10 KB)
MD5: A7AD4E8434950BC2189F263EA851D80A
PID: 20.500.12556/dkum/f5cb7bc0-2c96-4ae4-aef7-79d3067b6e2a
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | zdravilišča, zdraviliški turizem, komuniciranje, trženje, marketing, marketinški splet, marketing mix, pogovori, osebna prodaja, neposredna prodaja, direktno trženje, pospeševanje prodaje, odnosi z javnostjo, oglaševanje, ekonomska propaganda, promocija, hotelirstvo, zagotavljanje kvalitete, upravljanje, organiziranost, management, tržne poti, storitve, ponudba |
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| Place of publishing: | Ljubljana |
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| Publisher: | [A. Šturm] |
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| Year of publishing: | 2003 |
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| PID: | 20.500.12556/DKUM-6070 |
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| UDC: | 339.138(043.2):615.838(497.4 Strunjan) |
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| COBISS.SI-ID: | 7445788 |
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| NUK URN: | URN:SI:UM:DK:F39ACE2L |
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| Publication date in DKUM: | 28.09.2007 |
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| Views: | 5347 |
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| Downloads: | 611 |
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| Metadata: |    |
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| Categories: | EPF
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