| Title: | (Ne)etičnost agresivnega in vsiljivega oglaševanja : diplomsko delo |
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| Authors: | ID Kovač, Robert (Author)
ID Završnik, Bruno (Mentor) More about this mentor...  |
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| Files: |  kovac-robert.pdf (899,88 KB)
MD5: 6B1286B0B8D2888AE3A5B96502D8BE60
PID: 20.500.12556/dkum/c15dcf30-f6cb-40c6-9004-fe60af925c50
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | oglaševanje, ekonomska propaganda, etika, kodeksi, kritika, pravna ureditev, regulacija, agresivnost, cilj, poslovna etika, poslovna psihologija, potrošnik, psihologija potrošnika, osebnost, potrebe, tržni mehanizem, sposobnosti, komuniciranje, dejavnost, storitve, ponudba, promocija |
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| Place of publishing: | Ljubljana |
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| Publisher: | [R. Kovač] |
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| Year of publishing: | 2004 |
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| PID: | 20.500.12556/DKUM-6084 |
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| UDC: | 659.1(043.2):171/174 |
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| COBISS.SI-ID: | 7456284 |
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| NUK URN: | URN:SI:UM:DK:3QDXTS3H |
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| Publication date in DKUM: | 28.09.2007 |
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| Views: | 3741 |
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| Downloads: | 616 |
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| Metadata: |    |
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| Categories: | EPF
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