| Title: | Zgodovinski prikaz oglaševanja Coca-Cole v Sloveniji : diplomsko delo |
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| Authors: | ID Kranjec, Blanka (Author)
ID Mumel, Damijan (Mentor) More about this mentor...  |
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| Files: |  kranjec-blanka.pdf (1,30 MB)
MD5: BC29941C61C98741E824B75AB081EA4D
PID: 20.500.12556/dkum/37c9b4fb-8ab7-406c-b79a-17ec3e7b016b
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | oglaševanje, ekonomska propaganda, oglasi, avdiovizualna sredstva, tisk, blagovne znamke, pijače, zgodovinski pregledi, komuniciranje, trg, cilj, pozicioniranje, uporabniki, potrošnik, tržno planiranje, pospeševanje prodaje, dejavnost, tržna analiza, strategija trženja, marketinški splet, marketing mix, izdelki, politika izdelka, proizvodi, tržne raziskave, tržne poti, Slovenija, primeri, case study |
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| Place of publishing: | Braslovče |
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| Publisher: | [B. Kranjec] |
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| Year of publishing: | 2004 |
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| PID: | 20.500.12556/DKUM-6158 |
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| UDC: | 659.1(043.2):663.81(497.4) |
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| COBISS.SI-ID: | 7506972 |
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| NUK URN: | URN:SI:UM:DK:SWZQVN1S |
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| Publication date in DKUM: | 28.09.2007 |
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| Views: | 3378 |
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| Downloads: | 543 |
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| Metadata: |    |
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| Categories: | EPF
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