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Title:LOGISTIČNI VIDIKI OSKRBE TUJIH TRGOV NA PRIMERU PODJETJA REFLEX
Authors:ID Popović, Sašo (Author)
ID Logožar, Klavdij (Mentor) More about this mentor... New window
Files:.pdf MAG_Popovic_Saso_2016.pdf (2,74 MB)
MD5: DD53839B3F47292443AA6AC52C5D0C91
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V magistrskem delu smo iskali odgovore na vprašanje o pomembnosti logistike na sploh, predvsem pa pri oskrbi tujih trgov. Z razvojem in odpiranjem gospodarstev ima logistika vedno večjo vlogo, kljub temu pa še vedno ni sprejeta kot enakovredna poslovna funkcija, čeprav gre za dejavnost, ki je vpeta v vse pore podjetja in narodnega gospodarstva. Ker logistika skrbi za učinkovit pretok blaga od virov do končnih uporabnikov, smo v magistrskem delu analizirali to pot, podali svoje kritične poglede na potek logistične verige ter podali predloge za izboljšanje. Osnovna cilja logistike sta zniževanje stroškov in izboljšanje kakovosti storitev. Tudi zaradi tega nas je zanimalo, kakšen vliv ima zunanje izvajanje logističnih storitev na kakovost in stroške izvedbe. Poslovanje s tujino podjetjem predstavlja vedno večji izziv, ki se mu je težko izogniti. Slovenski trg je majhen, zato je poslovanje s tujino velikokrat neizbežno. Je pa povezano z večjim tveganjem kot poslovanje doma, zato je tveganje treba prepoznati in ga obvladovati. Vprašanja, na katera smo si morali odgovoriti, so samoumevna: zakaj mednarodno poslovati in kaj prodajati, na kateri trg in kako vstopiti ter kako tam nastopati. Veliko vlogo pri uspešnosti nastopa na tujem trgu ima tudi logistika, še posebej pri vseh izvoznih oblikah, pri katerih so stroški transporta visoki in je njihova optimizacija nujna. Pri izdelavi empiričnega dela magistrske naloge smo obiskali podjetje Reflex iz Podgrada pri Gornji Radgoni. Tam smo preverjali, kako se teoretična izhodišča ujemajo s stanjem v praksi, posebej na primeru podjetja Reflex. Zanimala nas je učinkovitost notranje in zunanje logistike. Poskušali smo pridobiti čim več informacij o poslovanju s tujino, osredotočili pa smo se na logistične vidike poslovanja z nemškim trgom. S pomočjo kompetentnih sogovornikov v Reflexu smo na podlagi njihovih pričevanj potrdili ali zavrnili zastavljene hipoteze. Kljub visoki zavesti o pomembnosti logistike je v praksi v zvezi s tem vseeno moč zaslediti veliko nedoslednosti. Rezultati preverjanja hipotez kažejo, da so ob učinkoviti logistiki stroški dejansko nekoliko nižji od mnogih opisanih v teoriji. Podjetja ‒ in tako tudi Reflex ‒ pri izvozu še vedno najraje prisegajo na tradicionalizem, saj kot glavne trge še vedno razumejo države bivše Jugoslavije ter Avstrijo in Nemčijo. Ugotovili smo še, da zunanje logistično izvajanje pomeni nižje stroške transporta kot sicer. Ne preseneča pa ugotovitev, da so investicijske oblike vstopa na tuje trge za mala, srednja in tudi nekatera velika podjetja lahko zgolj želja. V praksi jim velikokrat ostanejo le izvozne oblike internacionalizacije, ki so veliko cenejše in preprostejše.
Keywords:Logistika, logistična oskrba, tuji trg, vstop na tuji trg, podjetje Reflex.
Place of publishing:Maribor
Publisher:[S. popović]
Year of publishing:2016
PID:20.500.12556/DKUM-61923 New window
UDC:658.7
COBISS.SI-ID:12548380 New window
NUK URN:URN:SI:UM:DK:TUSZYPUC
Publication date in DKUM:25.10.2016
Views:1338
Downloads:163
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:LOGISTICAL ASPECTS OF MAINTENANCE OF FOREIGN MARKETS IN THE CASE OF THE COMPANY REFLEX
Abstract:In the master thesis, we seek answers to the question of the importance of logistics in general, and especially in the supply of foreign markets. With the development and opening up of economies, logistics plays an increasing role, however, it is still not accepted as an equivalent business function despite being an activity that is involved in all aspects of the company and the national economy. As logistics is responsible for the efficient flow of goods from source to end-users, in the thesis we analysed this flow, gave our critical views on the course of the logistics chain and made suggestions for improvement. The basic objectives of logistics are cost reduction and improving service quality. Also because of this, we wanted to know what kind of impact does outsourcing logistics services have on the quality and cost performance. External operations pose an increasing challenge that is difficult to avoid. The Slovenian market is small, therefore doing business abroad is often inevitable. However, it is associated with increased risk in comparison to doing business at home, thus the risk should be recognized and managed. Questions to which we needed to find answers are self-evident: why to do international business, what to sell to which market, how to get there, and how to act. Logistics also play a big role in the successfulness of performing in foreign markets, especially in all export formats in which the optimization of high transport costs is essential. When making the empirical part of the master thesis we visited the company Reflex from Podgrad in Gornja Radgona. There we examined how the theoretical foundations match with the situation in practice, particularly in the case of the company Reflex. We were interested in the effectiveness of internal and external logistics. We tried to obtain as much information on foreign operations as possible, though set our focus on the logistical aspects of business with the German market. With the help of competent partners in Reflex, we confirmed or rejected the hypothesis, based on their statements. However, despite the high awareness of the importance of logistics in practice, there are still many inconsistencies in this regard. The results of testing the hypotheses show that with efficient logistics, many expenses are actually slightly lower than described in theory. In exports companies, also Reflex, still prefer traditionalism, because the main markets for them are still countries of the former Yugoslavia, Austria, and Germany. We found also that the implementation of external logistics results in lower transport costs than otherwise. Although, the findings that the investment forms of entry into foreign markets for small, medium and even some large companies may simply remain only a wish, are not surprising. In practice, they have to settle with export forms of internationalization, which are much cheaper and easier.
Keywords:Logistics, foreign market, entry into the foreign market, the company Reflex.


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