| Title: | Body shaming – reprezentacija vizualne podobe v oglasih Top Shop-a |
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| Authors: | ID Zorko, Monika (Author)
ID Klampfer, Friderik (Mentor) More about this mentor... 
ID Tomažič, Tina (Comentor) |
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| Files: |  UN_Zorko_Monika_2016.pdf (1,06 MB)
MD5: D1CA98F8866C4C81813AADB91A00343C
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | Diplomska naloga se osredotoča na problem 'body shaminga' oziroma zasramovanja telesa, ki se pojavlja predvsem zaradi pritiskov medijev in družbenih meril. V nalogi bomo razpravljali o reprezentaciji moškega in ženske v medijih ter o njuni samopodobi, obrazložili pojem 'body shaming' in pojasnili njegov problem, ter zaradi njegove spornosti govorili o oglaševanju in etiki. S metodo analize vsebine bomo na primeru oglasov Top Shop ugotovili, koliko slik se povezuje z 'body shamingom', ugotovili ali se res več oglasov nanaša na žensko telo in preverili ali so res vsi analizirani oglasi skladni s Slovenskim oglaševalskim kodeksom. |
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| Keywords: | body shaming, samopodoba, reprezentacija, Top Shop |
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| Place of publishing: | [Maribor |
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| Publisher: | M. Zorko |
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| Year of publishing: | 2016 |
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| PID: | 20.500.12556/DKUM-61950 |
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| UDC: | 366.74:659.148%(043.2) |
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| COBISS.SI-ID: | 20178966 |
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| NUK URN: | URN:SI:UM:DK:CMZPWEMD |
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| Publication date in DKUM: | 06.09.2016 |
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| Views: | 2388 |
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| Downloads: | 223 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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