| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document Help

Title:PRIMERJAVA UGLEDA DVEH PONUDNIKOV NA SLOVENSKEM TELEKOMUNIKACIJSKEM TRGU
Authors:ID Vojsk, Eva (Author)
ID Milfelner, Borut (Mentor) More about this mentor... New window
Files:.pdf UN_Vojsk_Eva_2016.pdf (1,09 MB)
MD5: 3CE218053FB5BDFE54B720DAEC878CC6
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Ta diplomski projekt je konkretno osredotočen na primerjavo ugleda med dvema vodilnima ponudnikoma na slovenskem telekomunikacijskem trgu, podjetjema Si.mobil d. d. in Telekom Slovenije d. d. V diplomskem projektu sem se osredotočila na raziskovanje zaznanega ugleda obeh podjetij med slovensko javnostjo ter omenjeni podjetji primerjala po ugledu. V prvem, teoretičnem delu, sem opredelila koncepte, pomembne za empirični del projekta. Opredelila sem ugled, njegove dejavnike ter njegov pomen za podjetje. Prav tako sem razložila tudi sorodna koncepta, identiteto ter podobo podjetja ter poiskala povezave med vsemi tremi. Sledi drugi del, v katerem sem se osredotočila na slovenski telekomunikacijski trg in opisala podjetji, ki sem ju zajela v raziskavi, Si.mobil d. d. in Telekom Slovenije d. d. V empiričnem delu sem uporabila anketni vprašalnik, ki se je navezoval na zaznavanje ugleda prej omenjenih podjetij. Vanj sem vključila dejavnike ugleda, vsa vprašanja pa sem oblikovala glede na hipoteze, ki sem si jih zastavila pred začetkom dela. Po opravljeni raziskavi sem zbrane podatke analizirala s pomočjo statističnega programa SPSS, prikazala pa sem jih s pomočjo programa Microsoft Excel. Na koncu sledi še analiza rezultatov, v kateri sem potrdila oz. zavrnila na začetku zastavljene hipoteze.
Keywords:identiteta podjetja, podoba podjetja, ugled podjetja, konkurenca, telekomunikacijske stortive
Place of publishing:Maribor
Publisher:[E. Vojsk]
Year of publishing:2016
PID:20.500.12556/DKUM-61996 New window
UDC:005.3
COBISS.SI-ID:12474396 New window
NUK URN:URN:SI:UM:DK:LINHQNQB
Publication date in DKUM:08.09.2016
Views:1564
Downloads:159
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share



Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:REPUTATION COMPARISON OF TWO TELECOMMUNICATION COMPANIES ON THE SLOVENIAN MARKET
Abstract:This project is specifically focused on the comparison of the reputation of two leading companies in the Slovenian telecommunications market; Si.mobil d.d. and Telekom Slovenije d.d. I focused on researching the perceived reputation both companies enjoy among the public and on a comparison between them. In the first, theoretical part, I defined the concepts relevant to the empirical part of this project. Firstly, I defined the concept of reputation, its elements and its importance for the company. Furthermore, I explained the related concepts like corporate identity and corporate image and I looked for the links between all three. In the second part I focused on the Slovenian telecommunications market and described the companies which are the main part of this research; Si.mobil d.d. and Telekom Slovenije d.d. In the empirical part, I used a questionnaire which focused on the perception of reputation of the aforementioned companies. All the questions were formulated according to the hypotheses which I have set in the beginning. After the completed survey, I analyzed the collected data by using SPSS statistical program and presented it by using Microsoft Excel. In the end, I analyzed the results and confirmed or rejected the hypotheses I have set in the beginning.
Keywords:corporate identity, corporate image, corporate reputation, compretition, telecommunication services


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica