VLOGA SOCIALNIH MEDIJEV V DELU MANAGEMENTA

Šenveter, Jure

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	VLOGA SOCIALNIH MEDIJEV V DELU MANAGEMENTA
Authors:	ID Šenveter, Jure (Author) ID Potočan, Vojko (Mentor) More about this mentor...
Files:	UN_Senveter_Jure_2016.pdf (852,28 KB) MD5: 053DC7E055250AAE736C2A9D14CDD22D
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem seminarju smo raziskovali, kakšna je vloga socialnih medijev na delo managementa. Podjetja uporabljajo različne socialne medije in uporabljajo jih v različne namene. V delu razpravljamo o socialnih medijih, poslovnih socialnih omrežjih, blogih in wikijih. V teoretičnem delu predstavljamo same naloge managementa, nastanek socialnih medijev in njihove funkcije za delo managementa. Socialni mediji omogočajo managerjem lažje, hitrejše in cenejše dostopanje do informacij tako znotraj kot zunaj podjetja, kar olajšuje samo načrtovanje. Iz vidika organiziranja lahko socialni mediji ponudijo možnost vodenja na daljavo, prisotnost na konferencah in sestankih ne glede na geografsko oddaljenost. Prav tako pa je pregled nad podjetjem bolj enostaven preko socialnih medijev, kjer so podatki spremenljajoči se in vedno na razpolago za vpogled. V empiričnem delu, ki smo ga izvedli preko strukturiranih intervjujev smo ugotovili, kateri so najpogostejši socialni mediji, ki jih uporabljajo v podjetjih, za kaj jih uporabljajo in ali podjetje izkorišča možnosti socialnih medijev.
Keywords:	socialni mediji, notranja komunikacija, zunanja komunikacija, management.
Place of publishing:	Maribor
Publisher:	[J. Šenveter]
Year of publishing:	2016
PID:	20.500.12556/DKUM-62189
UDC:	005
COBISS.SI-ID:	12612124
NUK URN:	URN:SI:UM:DK:9BNFLN2K
Publication date in DKUM:	24.11.2016
Views:	1572
Downloads:	138
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	THE ROLE OF SOCIAL MEDIA IN MANAGEMENT WORK
Abstract:	In thesis, we researched the role of social media in management work. Businesses use various social media for many different reasons. In this thesis, we discuss social media, business social networks, blogs and wikies. In theoretical section, we are presenting management tasks, the emergence of social media and its functions for management work. Social media enable managers to access information easier, faster and cheaper within the company as well as externally. This makes planning easier. Social media can, from organization’s point of view, offer opportunity to work remote, to be present on conferences and on the meetings, no matter the geographical distance. It is also easier to have an overview of the company on social media, where you can make changes in an instant and data is always ready for viewing. In empirical part of thesis, which we carried out through structured interviews, we found which of the social media that companies use are the most important, what they are using them for and if companies seize the opportunities that social media offer them.
Keywords:	social media, internal communication, external communication, management.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back