Poslovna etika v trgovskem podjetju AFP d.o.o. na lokaciji Celje

Lazarevič, Mirjana

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Title:	Poslovna etika v trgovskem podjetju AFP d.o.o. na lokaciji Celje
Authors:	ID Lazarevič, Mirjana (Author) ID Gorenak, Irena (Mentor) More about this mentor...
Files:	MAG_Lazarevic_Mirjana_2016.pdf (757,92 KB) MD5: 3578408EE661E10893FC4AF6AC9A7619
Language:	Slovenian
Work type:	Master's thesis/paper
Organization:	FL - Faculty of Logistic
Abstract:	Podjetja, ki želijo biti uspešna na dolgi rok, se morajo zavedati pomena poslovne etike. Ta pa je definirana kot pošten odnos do potrošnikov, dobaviteljev in drugih udeležencev na trgu. Predmet magistrskega dela je etika poslovanja z vidika potrošnika. Zanimalo nas je, kako potrošniki vidijo etično ravnanje prodajalca. Magistrsko delo smo razdelili na dva dela, in sicer na teoretični in empirični del. V teoretičnem delu smo najprej definirali etiko, potem pa natančneje opredelili še poslovno etiko. Opisali smo proces osebne prodaje, v zadnjem poglavju pa smo prikazali etiko v osebni prodaji. Tu smo predstavili Evropski kodeks ravnanja v odnosu do potrošnikov na področju direktne prodaje in opisali varstvo potrošnikov. V empiričnem delu smo na podlagi teoretičnih izhodišč pripravili anketni vprašalnik zaprtega tipa. Ciljna skupina v anketnem vprašalniku so bili potrošniki podjetja AFP, d. o. o., na lokaciji Celje v obdobju od 25. 4. do 8. 5. 2016. Proučevano podjetje AFP, d.o.o., je bilo ustanovljeno leta 1990 in se ponaša s 40 let družinske tradicije podjetništva v tekstilni panogi. Maloprodajna mreža vključuje 12 lastnih prodajnih enot po Sloveniji, med katerimi je tudi proučevana poslovalnica v Celju.
Keywords:	poslovna etika, osebna prodaja, prodajno osebje, kupec, potrošnik, varstvo potrošnikov, etični kodeks
Place of publishing:	Celje
Publisher:	[M. Lazarevič]
Year of publishing:	2016
PID:	20.500.12556/DKUM-62824
UDC:	658.6
COBISS.SI-ID:	512801085
NUK URN:	URN:SI:UM:DK:HUVVLRSH
Publication date in DKUM:	16.11.2016
Views:	1899
Downloads:	184
Metadata:
Categories:	FL
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Secondary language

Language:	English
Title:	Business ethics in commercial company AFP d.o.o. at the location Celje
Abstract:	Companies, which want to be successful in the long term, need to be aware of the importance of business ethics. This is defined as a fair attitude towards consumers, suppliers and other participants on the market. The subject of the thesis is business ethics from the perspective of the customer. We wanted to know, how customers see the ethical behavior of the sales clerk. The Master’s thesis is divided into two parts, into the theoretical and empirical part. In the theoretical part, we first defined ethics and then thoroughly defined business ethics. We described the process of personal sales and in the final chapter presented ethics in personal sales. Here we presented the European Code of Conduct towards consumers and direct sellers and described consumer protection. Based on theoretical findings, the empirical part includes a closed type questionnaire. The target group in the questionnaire were consumers of the company AFP, d.o.o., in Celje between April 25th and May 8th 2016. The discussed company was established in 1990 and has a 40-year long family business tradition in the textile industry. The retail network includes 12 own sales units across Slovenia, among which is also the discussed branch in Celje.
Keywords:	business ethics, personal sales, sales clerks, buyer, customer, customer protection, ethical code

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