Učinkovita prodajna besedila v oglaševanju na socialnih omrežjih v podjetju Bastet d.o.o

Premužić, Peter

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Title:	Učinkovita prodajna besedila v oglaševanju na socialnih omrežjih v podjetju Bastet d.o.o
Authors:	ID Premužić, Peter (Author) ID Vukovič, Goran (Mentor) More about this mentor... ID Marič, Miha (Comentor)
Files:	VS_Premuzic_Peter_2016.pdf (1,44 MB) MD5: 8DFFE72AE742BA75856CCE567BD83BCF
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Predstavili smo marketing, oglaševanje in prodajo ter kakšno vlogo ima pri temu tekstopisje, umetnost in znanost pisanja prepričljivih prodajnih besedil. Bolj podrobno smo predstavili elemente, ki naredijo prodajno besedilo učinkovito. To je bil temelj za raziskavo, kjer nas je zanimalo katera prodajna besedila so najbolj učinkovita pri oglaševanju na socialnem omrežju Facebook. Z oglaševanjem na socialnem omrežju Facebook smo dobili rezultate, ki so nam povedali katera prodajna besedila v oglasih so najbolj učinkovita glede na to kateri oglas je dosegel največ ljudi, prejel največje število všečkov, delitev, komentarjev, klikov, najmanjšo ceno na dejanje, največje število nakupov in najmanjšo ceno na nakup. Ugotovili smo kateri elementi najbolj prispevajo k učinkovitemu prodajnem besedilu v oglasih na socialnem omrežju . Pri pisanju besedil je bolj učinkovito daljše besedilo od krajšega. Namesto čustvenega besedila je boljše prodajno oziroma racionalno besedilo. In uporaba kode za popust in elementa urgentnosti v besedilu ima slabši vpliv na učinkovitost oglasa kot brez uporabe kode.
Keywords:	spletni marketing, oglaševanje, tekstopisje, družbena omrežja
Place of publishing:	Maribor
Year of publishing:	2016
PID:	20.500.12556/DKUM-62850
COBISS.SI-ID:	7728403
NUK URN:	URN:SI:UM:DK:Y8JI88PE
Publication date in DKUM:	06.10.2016
Views:	1401
Downloads:	161
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	EFFECTIVE COPYWRITING IN ADVERTISING ON SOCIAL MEDIA IN COMPANY BASTET LTD.
Abstract:	We have presented marketing, advertising, sales and what role does copywriting have in those topics. Copywriting is an art and science of writing persuasive sales text. We have presented the elements that make a sales text efficient. This was the foundation for our research, where we were interested into which sales texts are the most effecient in advertising on social media Facebook. By advertising on social media Facebook we have discovered which sales texts in ads are the most efficient based on which ad has reached the most people, received the biggest number of likes, shares, comments, clicks, the lowest cost per action, the biggest number of purchases and the lowest price per purchase. We found out which elements contribute to an effecient sales text the most. When writing sales texts for ads on social media Facebook, the most effecient way is to write longer texts rather than short. Instead of using emotional texts, it's better to use a more rational, sales approach. Using a discount code and an element of urgency in text has a worse effect than using no discount code.
Keywords:	digital marketing, advertising, copywriting, social media

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