KULTURA POSLOVNEGA VIDEZA KOT POMEMBEN NAČIN NEVERBALNEGA KOMUNICIRANJA

Remar, Sabina

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Title:	KULTURA POSLOVNEGA VIDEZA KOT POMEMBEN NAČIN NEVERBALNEGA KOMUNICIRANJA
Authors:	ID Remar, Sabina (Author) ID Ferjan, Marko (Mentor) More about this mentor...
Files:	VS_Remar_Sabina_2016.pdf (908,05 KB) MD5: 336DA4D12C53FA30E978A812A5204171
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Že prvih nekaj sekund srečanja med dvema poslovnima subjektoma ali med delodajalcem in kandidatom za službo je lahko usodnih. Kljub lahko dostopnim informacijam poslovni subjekti nemalokrat pozabljajo, kako pomemben je ustrezen poslovni videz in da le-ta bistveno vpliva na prepričljivost posameznika. Položaju primeren zunanji videz je dobra naložba, saj z njim vplivamo na vtis, ki si ga drugi ustvarijo o nas. Primeren zunanji videz in urejenost pa seveda ne moreta nadomestiti primanjkljaja sposobnosti in znanj, vsekakor pa poudarita videz profesionalnosti. Namen diplomske naloge je raziskati področje kulture poslovnega videza in pomembnost le-te po mnenju zaposlenih v točno določenem podjetju. v teoretičnem delu smo se osredotočili predvsem na štiri pomembne sloge poslovnega oblačenja in na podlagi tega izvedli raziskavo ter priporočila za obravnavano podjetje. Odločili smo se za podjetje T-2, d.o.o., to je družba za ustvarjanje, razvoj in trženje elektronskih komunikacij in opreme. V diplomski nalogi smo za pridobitev podatkov o trenutnem stanju kulture poslovnega videza v obravnavanem podjetju in odnosu njihovih zaposlenih do neverbalnega komuniciranja uporabili metodo anketiranja in sicer s pomočjo anketnega vprašalnika. Vprašalnik obsega splošni del, kjer smo anketirance vprašali o splošnih podatkih: spolu, starosti in doseženi izobrazbi. V drugem delu vprašalnika pa smo anketirancem postavili konkretna vprašanja o neverbalni komunikaciji, predvsem v zvezi s poslovnim zunanjim videzom in njegovem pomenu v poslovnem svetu. Prejete odgovore smo grafično prikazali. Upoštevajoč rezultate smo prišli do ugotovitve, da ima neverbalna komunikacija zelo pomembno vlogo v poslovnem svetu. V obravnavanem podjetju se zaposleni v veliki večini zavedajo te pomembnosti in se želijo še bolj izobraziti na tem področju, saj so v večini mnenja, da je v njihovem podjetju prisotno osnovno do srednje poznavanje pravil poslovnega videza. Zato smo na podlagi že obstoječe strokovne literature in dobljenih rezultatov ankete oblikovali priporočila v obliki kodeksa poslovnega videza za obravnavano podjetje. Na ta način bomo pripomogli k izboljšanju kulture poslovnega videza v samem podjetju.
Keywords:	neverbalna komunikacija, poslovni videz, slogi poslovnega oblačenja, kodeks poslovnega videza
Place of publishing:	Maribor
Year of publishing:	2016
PID:	20.500.12556/DKUM-62874
COBISS.SI-ID:	7733267
NUK URN:	URN:SI:UM:DK:ZF46OIYN
Publication date in DKUM:	06.10.2016
Views:	1820
Downloads:	212
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	THE CULTURE OF BUSINESS APPEARANCE AS AN IMPORTANT WAY OF NON-VERBAL COMMUNICATION
Abstract:	The very first seconds of a meeting between two business subjects or between an employer and a job candidate can be deciding. Despite the easy information access about appropriate business wear business subjects often forget, how this is important and that it can influence the individual's persuasiveness essentially. Position-appropriate physical appearance is a good investment, since it influences the impression other people get about us. However, suitable physical appearance and orderliness cannot substitute for the lack of competence and skill; nevertheless, it stresses one's professional look. The aim of the diploma thesis is to research the field of business wear culture and the importance of it in the eyes of employees in a certain company. The theoretical part focuses mainly on four important business fashion styles. Based on the theoretical part we carried out a research and prepared guidelines for the company. We decided for the company T-2 d.o.o., i.e. a company designing, developing and marketing electronic communications and facilities. To gather the data on the current state of business attire culture in the company and on the employees' attitude to non-verbal communication, we applied the survey methodology, i.e. we used a survey questionnaire. The questionnaire consists of two parts. In the first one we asked the respondents general info questions: gender, age, education. The second part contained questions about non-verbal communication, especially about business wear and appearance and its importance in the business world. The results of the survey are also shown graphically. The results of the survey showed that non-verbal communication plays a very important role in the business world. In the company considered, the majority of the employees are aware of that and wish to improve their knowledge in the field. Their prevailing opinion is that in their company the level of knowledge of business attire rules is basic to good. This was the reason for us to prepare new recommendations based on literature and the survey results in the form of a business dress code for the company. In this way we aided the company to improve their business attire culture.
Keywords:	non-verbal communication, business wear, business attire styles, business wear code

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