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Title:POSLOVNI MODEL UBER Z VIDIKA PRAVA EU
Authors:ID Vizjak, Katja (Author)
ID Hojnik, Janja (Mentor) More about this mentor... New window
Files:.pdf UN_Vizjak_Katja_2016.pdf (1,42 MB)
MD5: 504FAF6107E299C43BEA42D541713120
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:PF - Faculty of Law
Abstract:Diplomska naloga obravnava tehnološko podjetje Uber, ki v vlogi platforme za sodelovanje s pomočjo aplikacije povezuje uporabnike s ponudniki prevoznih storitev in tako predstavlja novodobno alternativo že uveljavljenim avtotaksi storitvam. V tem trenutku start-up podjetje z najvišjim vloženim kapitalom na svetu resda ustvarja nove poslovne priložnosti in tako prispeva k ustvarjanju novih zaposlitvenih možnosti in intenzivnejši gospodarski rasti, tudi interes potrošnikov je velik in število uporabnikov strmo narašča; hkrati pa predstavlja izziv že uveljavljenim ponudnikom avtotaksi storitev, ki ga v strahu za svoja delovna mesta sprejemajo z množičnim odporom, ter sproža vprašanja glede pravilne in smiselne uporabe obstoječih pravnih okvirov. Rezultat omejujočega pristopa evropskih nacionalnih sodišč so številne sodne prepovedi ali omejitve izvajanja Uberjevih storitev zaradi dejanj nelojalne konkurence; njegova prisotnost na evropskem trgu pa odpira tudi mnoga vprašanja s področja konkurenčnega in delovnega prava EU. Na Sodišče EU so bila jeseni 2015 v predhodno odločanje predložena vprašanje glede klasifikacije Uberjeve dejavnosti; če ga bo Sodišče EU razglasilo za prevozno podjetje, bo zapadel pod nacionalno zakonodajo držav članic EU o prevoznih storitvah; v primeru razglasitve za podjetje za storitve informacijske družbe pa bodo zanj veljale določbe zakonodaje EU o enotnem digitalnem trgu. Evropska komisija je junija 2016 izdala smernice za ustrezno uporabo prava EU za tovrstne poslovne modele glede zahtev dostopa do trga, ureditve odgovornosti, varstva uporabnikov, klasifikacije delavcev in obdavčenja, s hkratnimi navodili državam članicam EU glede ustrezne zakonske ureditve na nacionalni ravni. Po uspešnem lanskoletnem vstopu na sosednji hrvaški trg je ponudbo Uberjevih storitev kmalu moč pričakovati tudi v Sloveniji. V diplomski nalogi izpostavljam trenutno najbolj pereče dileme na področju konkurenčnega in delovnega prava, s katerimi imajo opravka tako zakonodajalci kot tudi uporabniki aplikacije, in predstavljam rešitve za zakonodajno ureditev Uberja na ravni prava EU.
Keywords:Uber, ekonomija delitve, platforma za sodelovanje, sodelovalno gospodarstvo, sodelovalna potrošnja, nelojalna konkurenca
Place of publishing:Maribor
Publisher:[K. Vizjak]
Year of publishing:2016
PID:20.500.12556/DKUM-63072 New window
UDC:341(043.2)
COBISS.SI-ID:5268779 New window
NUK URN:URN:SI:UM:DK:AFZJB9UP
Publication date in DKUM:15.09.2016
Views:3170
Downloads:368
Metadata:XML DC-XML DC-RDF
Categories:PF
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Secondary language

Language:English
Title:UBER BUSINESS MODEL FROM THE EU LAW PERSPECTIVE
Abstract:The diploma thesis deals with the technology company Uber, which represents a contemporary alternative to the established taxi car services in its capacity as a collaborative platform, connecting the users to the providers of transport services by means of an application. Being the most valuable start-up company (company with the largest capital input) in the world at the moment, it creates new business opportunities, thus contributing to new employment possibilities and more intensive economic growth; the consumers' interest is intense, causing an abrupt rise in the number of users. On the other hand, it represents a challenge to the established providers of taxi car services. As they fear about their workplaces, Uber faces a massive dislike on their part. Additionally, it leads to issues regarding the correct and reasonable implementation of the existing legal framework. The approach of European national courts is restrictive, resulting in numerous prohibitory orders or limitations in the implementation of Uber services due to unfair competition; Uber's presence in the European market also raises several issues concerning the EU competition and labour law. In autumn 2015 the question of Uber's business activity classification was presented to the Council of Europe for the purpose of obtaining a preliminary decision; if the Council proclaims Uber a transport company, it shall underlie the EU member states national legislation on transport services, in case it is proclaimed an information technology services company, the provisions of European legislation on uniform digital market shall apply. In June 2016, the European Commission issued guidelines for appropriate implementation of EU legislation in cases of business models of this kind, concerning the requirements as to the market access, liability regulation, consumer protection, employee qualification and taxation, adding instructions to the EU member states regarding the appropriate legislative regulation on the national level. Having successfully entered the neighbouring Croatian market last year, Uber services are expected to be offered soon in Slovenia as well. In this diploma thesis, the most burning present dilemmas in the field of competition and labour law are highlighted, concerning both the legislators and the users of the application, and additionally, solutions for the legal regulation of Uber at the EU law level are presented.
Keywords:Uber, sharing economy, collaborative platform, collaborative economy, collaborative consumption, unfair competition


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