PLANIRANJE STRATEGIJ PODJETJA V PO KRIZNIH RAZMERAH

Sobočan, Gloria

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Title:	PLANIRANJE STRATEGIJ PODJETJA V PO KRIZNIH RAZMERAH
Authors:	ID Sobočan, Gloria (Author) ID Štrukelj, Tjaša (Mentor) More about this mentor...
Files:	MAG_Sobocan_Gloria_2016.pdf (722,97 KB) MD5: FADDC640AA409242DFD9405E8488FA7D
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V magistrskem delu smo proučevali procese in metode planiranja na ravni strateškega managementa in planirali strategije podjetja v po kriznih razmerah. To smo proučevali na praktičnem primeru podjetja Mesnica in trgovina »Gabrek« Martin Tibaut s. p. iz Žižkov, ki se ukvarja s prodajo svežega mesa in proizvodnjo mesnih izdelkov, razen perutninskega. Podjetje spada med mikro podjetja in se poleg glavne dejavnosti ukvarja s prodajo drugih izdelkov, tako imenovano trgovino na drobno. V nadaljevanju magistrske naloge, podjetje Mesnica in trgovina »Gabrek« Martin Tibaut s. p. zapisujemo skrajšano, in sicer podjetje Gabrek Martin Tibaut s. p. Magistrsko delo smo razdelili na teoretični in empirični del. V teoretičnem delu smo najprej predstavili MER-model integralnega managementa in nato procese planiranja razvoja podjetja na ravni strateškega managementa. Predstavili smo tudi metode planiranja na ravni strateškega managementa v MER-modelu integralnega managementa. Nato smo opredelili izbrane definicije o strateških poslovnih področjih in strategijah podjetja, predstavili ekonomsko vrednotenje strategij podjetja ter na koncu še teoretični vidik programiranja razvoja podjetja. V empiričnem delu smo predstavili izbrane značilnosti podjetja Gabrek Martin Tibaut s. p., njihovo vizijo in politiko podjetja. Nadaljevali smo z razvojno analizo podjetja Gabrek Martin Tibaut s. p., v kateri smo predstavili vrednote podjetja in proučili razvojno analizo podjetja in okolja. Nato smo predstavili strateška poslovna področja podjetja in zanje napravili Portfolio analizo z vidika njihove konkurenčne sposobnosti in tržne privlačnosti. Predstavili in proučili smo tudi strateške razvojne možnosti podjetja. Z metodami EFAS, IFAS in SFAS smo predstavili analize zunanjega in notranjega okolja podjetja Gabrek Martin Tibaut s. p. V nadaljevanju magistrskega dela smo na ravni strateškega managementa planirali strategije podjetja. Predstavili smo planirane strategije podjetja Gabrek Martin Tibaut s. p. kot tudi planirano bilanco stanja in planirani izkaz poslovnega izida podjetja, s pomočjo katerih smo ugotavljali, ali so planirane strategije finančno ustrezne in z vidika financ smiselne. V ta namen smo predstavili ekonomsko vrednotenje strategij podjetja Gabrek Martin Tibaut s. p. Uporabili smo statične in dinamične kazalnike vrednotenja strategij podjetja. Ugotovili smo, da planirane strategije predstavljajo poslovno, finančno in prodajno priložnost in so pomembne za nadaljnji razvoj tega podjetja. Zaključili smo z izdelavo uresničitvenega programa planiranega razvoja podjetja Gabrek Martin Tibaut s. p. Z vsem proučevanjem in analizami za podjetje ter planiranjem strategij za nadaljnji razvoj podjetja smo podjetju Gabrek Martin Tibaut s. p. omogočili nadaljnji uspešnejši razvoj.
Keywords:	planiranje, strateški management, strategije podjetja, strateško poslovno področje, strateške možnosti podjetja, ekonomsko vrednotenje strategij podjetja, program razvoja.
Place of publishing:	Maribor
Publisher:	[G. Sobočan]
Year of publishing:	2016
PID:	20.500.12556/DKUM-63463
UDC:	005.2
COBISS.SI-ID:	12676124
NUK URN:	URN:SI:UM:DK:JVDDWVNW
Publication date in DKUM:	11.01.2017
Views:	1674
Downloads:	323
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	PLANNING STRATEGIES OF COMPANY IN ROUND TIMES OF CRISIS
Abstract:	The master’s thesis studies the processes and methods of planning at the level of strategic management and presents strategy plans of a company after a crisis situation. This analysis was done based on a practical example of the company Mesnica in trgovina “Gabrek” Martin Tibaut s.p. from Žižki, which sells fresh meat and produces all types of meat products with the exception of poultry meat. The company belongs in the category of micro companies and next to its main activity also deals in the sale of other products, the so-called retail sales. In the next parts of the master’s thesis the company Mesnica in trgovina »Gabrek« Martin Tibaut s. p. is referred to with its shortened name the company Gabrek Martin Tibaut s. p. The master’s thesis is divided into the theoretical and empirical part. In the beginning the theoretical part presents the MER model of integral management and the development planning processes of a company at the level of strategic management. This part also describes the planning methods at the level of strategic management in the MER model of integral management. The theoretical part also includes the definitions of strategic business areas and company strategies, the presentation of economic evaluations of company strategies and at the end the theoretical view of development programming of a company. The empirical part presents the chosen characteristics of the company Gabrek Martin Tibaut s.p., their vision and the politics of the company. This is followed by the development analysis of the company Gabrek Martin Tibaut s.p., which shows the values of the company and studies the development analysis of the company and the environment. This part of the thesis also includes the strategic business areas of the company and the portfolio analysis from the viewpoint of their competition capabilities and market attractiveness. The strategic development possibilities of the company are also presented and studied in this part. The analysis of the external and internal environment of the company Gabrek Martin Tibaut s.p. is presented with the methods EFAS, IFAS and SFAS. The next part of the master’s thesis describes the planning of a company strategy at the level of strategic management. Presented are the planned strategies of the company Gabrek Martin Tibaut s.p. as well as the planned balance and planned report of the company’s business report, which help determine the financial suitability and reasonableness of the planned strategies. For this purpose the thesis also presents the economic strategy evaluations of the company Gabrek Martin Tibaut s.p. Static and dynamic indicators of strategy evaluation of the companies were used. We determined that the planned strategies present a business, financial and sales opportunity and are therefore important for the continued development of this company. The thesis ends with the compiled realization program of the planned development of the company Gabrek Martin Tibaut s.p. With the studies and analyses of the company and with the strategy planning for further development of the company we enabled the continued and more successful development of the company Gabrek Martin Tibaut s.p.
Keywords:	planning, strategic management, company strategies, strategic business area, strategic possibilities of a company, economic evaluations of company strategies, development program.

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