| Title: | DISCOURSE ANALYSIS OF ADVERTISEMENTS IN AUTOMOTIVE INDUSTRY |
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| Authors: | ID Ferk, Andreja (Author)
ID Plemenitaš, Katja (Mentor) More about this mentor... 
ID Križan, Agata (Comentor) |
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| Files: |  UN_Ferk_Andreja_2016.pdf (915,59 KB)
MD5: 7FA0AE7B4936E93B56FB42FCC84AB509
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| Language: | English |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FF - Faculty of Arts
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| Abstract: | The language of automotive advertising has to be effective, special, innovative and creative. Advertisers use convincing language to awake the desire to buy the advertised product. In advertisements both language with the emotive power and visual components make an impact on the consumer.
Theoretical foundation of this work consists of two literary sources. The first one is a work written by Guy Cook: The Discourse of Advertising, which provides some insight in advertising as discourse. The second work is Martin and White’s Language of Evaluation, Appraisal in English which contributed to the theoretical explanation of evaluative language.
The empirical part investigates advertising as discourse, different elements of context and the language of advertisements through appraisal framework. |
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| Keywords: | advertising, discourse of advertising, language of evaluation, appraisal |
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| Place of publishing: | Maribor |
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| Publisher: | [A. Ferk] |
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| Year of publishing: | 2016 |
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| PID: | 20.500.12556/DKUM-63914 |
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| UDC: | 81'33:659.1(043.2) |
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| COBISS.SI-ID: | 22710792 |
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| NUK URN: | URN:SI:UM:DK:KBDDBUUU |
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| Publication date in DKUM: | 25.10.2016 |
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| Views: | 2008 |
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| Downloads: | 145 |
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| Metadata: |    |
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| Categories: | FF
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