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Title:KOGNITIVNA DISONANCA V ODNOSU DO MEDIJSKE REPREZENTACIJE
Authors:ID Lorenčič, Mitja (Author)
ID Žilič Fišer, Suzana (Mentor) More about this mentor... New window
Files:.pdf MAG_Lorencic_Mitja_2016.pdf (2,05 MB)
MD5: 6115A3BB35DAA0496A5B2998327D61A5
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Za množične medije je pogosto predpostavljeno, da zrcalijo aktualno družbeno stanje. Možnost, da naše dojemanje dogajanja ni nujno enako, namiguje na medijsko konstrukcijo realnosti. Mediji s svojim delovanjem reprezentirajo, ustvarjajo realnost. S kognitivnega vidika bo za dojetje uspešne reprezentacije potrebna usklajenost med ideologijama sporočevalca in prejemnika; neusklajenost je v tem primeru pojmovana kot kognitivna disonanca. Disonanca je s kognitivne perspektive neugodno stanje in zato bi naj bili vidni poskusi znižanja disonance. Študija z uporabo indikatorjev disonance oziroma konsonance identificira, kateri mediji oziroma pod kakšnimi pogoji je bila realnost usklajeno reprezentirana z dojemanjem njihovega občinstva. Ob predpostavljeni medijski konstrukciji realnosti je predlagano ovrednotenje medijskih reprezentacij glede na njihov potencialni prispevek h kognitivnim stanjem.
Keywords:ideologija, množični mediji, reprezentacija, kognitivna disonanca, konsonanca
Place of publishing:[Maribor
Publisher:M. Lorenčič
Year of publishing:2016
PID:20.500.12556/DKUM-64592 New window
UDC:316.772.5:366.636(043.2)
COBISS.SI-ID:20278038 New window
NUK URN:URN:SI:UM:DK:CLARCGSU
Publication date in DKUM:14.11.2016
Views:3150
Downloads:258
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:COGNITIVE DISSONANCE IN RELATION TO MEDIA REPRESENTATION
Abstract:It is often assumed, that the mass media reflect the current state of society. The possibility that our perception of current affairs, does not necessarily match their depiction, gives us a hint of a media constructed reality. As such the media represent, create reality. To perceive their representations as successful, from a cognitive standpoint, an alignment between the ideologies of the sender and the receiver are required; misalignment in this sense is called cognitive dissonance. From a cognitive perspective, dissonance is a potentially damaging state and because of that, attempts to reduce it should be visible. With the use of indicators of dissonance, the study focuses on identifying which media, and under what circumstances, the reality was represented in alignment with the perception of their audience. At an assumed media construction of reality, an evaluation of their representations is recommended, based on their potential contribution to cognitive states.
Keywords:ideology, mass media, representation, cognitive dissonance, consonance


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