Pomen raziskovanja okolja za preprečevanje kriz podjetja

Jakupović, Sara

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Title:	Pomen raziskovanja okolja za preprečevanje kriz podjetja
Authors:	ID Jakupović, Sara (Author) ID Duh, Mojca (Mentor) More about this mentor...
Files:	MAG_Jakupovic_Sara_2017.pdf (1,41 MB) MD5: D1355C5D0175335715AC0C35D687E093
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Podjetja si v želji po uspehu nenehno postavljajo visoke cilje v rasti in razvoju. Ob vedno večjem razvoju znanosti in tehnologije je za podjetja zelo pomembno, da iščejo nove poslovne rešitve, se širijo in skrbijo za rast in razvoj. Magistrsko delo je razdeljeno na dva sklopa, prvi zajema teoretična spoznanja o nastanku in delovanju podjetja v njegovem spreminjajočem se okolju. Predstavljamo življenjski cikel podjetja in model razvoja, ki sta ga razvila avtorja Pümpin in Prange (1995). Z vidika življenjskega cikla podjetja in njegovega spreminjanja izpostavljamo tipologije podjetniških kriz po Pümpinu in Prangeju (1995) in avtorju Kropfbergerju (2003). V boju proti krizam predstavljamo vzroke za njihov nastanek, proces njihovega zdravljenja in posebnosti, s katerimi se mora soočiti vodstvo v času vodenja podjetja v krizi. S proučevanjem razvoja podjetja je tesno povezano tudi proučevanje vplivnih dejavnikov na razvoj podjetja, ki podjetja spodbujajo k nenehnemu raziskovanju okolja, v katerem poslujejo. Pripravljenost na spremembe, ki jih ponuja okolje, je za podjetja ključnega pomena. V magistrskem delu natančneje povzemamo značilnosti notranjih in zunanjih vplivnih dejavnikov na razvoj podjetja. Empirični del magistrskega dela smo pripravili na primeru izbranega podjetja. Predstavljamo njegov nastanek, opis ključnih sprememb v razvoju in rasti podjetja, analizo razvojne vizije, politike in strategij ter na splošno opis njegovega poslovanja danes, njegove družbene in okoljske odgovornosti. Na primeru izbranega podjetja raziskujemo njegov življenjski cikel s pomočjo Pümpin in Prange (1995) metode za proučevanje prisotnih elementov faz življenjskega cikla. Na podlagi ocene razvojne faze podajamo tudi oceno kriznega stanja podjetja. Ocenjevanje smo izvedli na podlagi spoznanj Pümpina in Prangeja (1995) in Kropfbergerja (2003). Empirični del zaključujemo z oceno managementa podjetja, natančneje predstavljamo proces soočanja vodilnih v podjetju s krizami. Dodajamo tudi analizo notranjih in zunanjih vplivnih dejavnikov na razvoj podjetja in s pomočjo EFAS in IFAS tabele predstavljamo njegovo konkurenčnost.
Keywords:	rast in razvoj podjetja, življenjski cikel podjetja, kriza, krizno stanje podjetja, vplivni dejavniki na razvoj podjetja.
Place of publishing:	Maribor
Publisher:	[S. Jakupović]
Year of publishing:	2017
PID:	20.500.12556/DKUM-64870
UDC:	005.4
COBISS.SI-ID:	12709404
NUK URN:	URN:SI:UM:DK:DSKIMJJP
Publication date in DKUM:	09.03.2017
Views:	1744
Downloads:	252
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	The importance of environmental scanning for company's crisis prevention
Abstract:	Companies constantly set high goals for growth and development to achieve success. Science and technology are progressing and for the company it is very important to seek out new business solutions to ensure the growth. Master's thesis is divided into two parts. The first part includes theoretical knowledge about the creation and operation of the company in its changing environment. We are presenting company's life cycle and development model by Pümpin and Prange (1995). In terms of company's life cycle and changes, it is important to present the types of corporate crises. We highlight a corporate crises by Pümpin and Prange (1995) and the author Kropfberger (2003). In struggle against the above mentioned crises, the reasons for their formation are presented, how the healing process takes place and their specifics, confronted by the management during their company time in crisis. By examining the company's development linked to the factors affecting the development, this encourages continuous research of an environment in which they operate. Changes, which are offered by research of environment to the company, are crucial. In this thesis we are summarizing the characteristics of internal and external influencing factors for the company development. Practical part of the master thesis is prepared on a case of the selected company. Introducing its start, a description of the key changes in the development and growth of the company, analysis of the development vision, policies, strategies and a general description of its business today, its social and environmental responsibility. This was followed by exploration of the company's life cycle using Pümpin and Prange (1995) method for studying the elements that present a phase of the life cycle. Based on the assessment of the development phase, we provide an assessment of the state of crisis of the company. Evaluation was performed based on research of Pümpin and Prange (1995) and Kropfberger (2003). We are completing the practical part with assessment of the company's management and how the company faces the crises. At the end, we conclude the analysis of influential factors on the development environment in which companies analyze the environment and with the help of EFAS and IFAS table we are presenting company's competitiveness.
Keywords:	growth and development of the company, the life cycle of a business, crisis, crisis state companies, influential factors on the development of the company.

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