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DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
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FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
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COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
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Title:
Analiza vizualnega merchandisinga v podjetju Sony
Authors:
ID
Krajnc, Jernej
(
Author
)
ID
Snoj, Boris
(
Mentor
)
More about this mentor...
Files:
MAG_Krajnc_Jernej_2017.pdf
(3,69 MB)
MD5: F5FBF25416F33429185FB42A6941519B
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Dobra organizacija vizualnega merchandisinga in merchandisinga na splošno lahko predstavlja ključno konkurenčno prednost v smislu boljše predstavitve izdelkov in zagotavljanja boljše nakupovalne izkušnje. V magistrskem delu analiziramo in ugotavljamo možnosti izboljšanja predstavitve in izpostavitve izdelkov na primeru televizorjev znamke Sony tako, da lažje prepričamo kupca v nakup in samo kvaliteto izdelka.
Keywords:
merchandising
,
vizualni merchandising
,
pospeševanje prodaje
,
izdelki
,
potrošniki
Place of publishing:
[Maribor
Publisher:
J. Krajnc
Year of publishing:
2017
PID:
20.500.12556/DKUM-65218
UDC:
339.1:659.2(043.2)
COBISS.SI-ID:
20584982
NUK URN:
URN:SI:UM:DK:GNPAYNSB
Publication date in DKUM:
17.05.2017
Views:
1466
Downloads:
56
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
Analysis of visual merchandising in the company Sony
Abstract:
Good organization of visual merchandising and merchandising in general can represent important advantage of better product presentation and better shopping experience. In this thesis we analyze and recognize the potential to improve the presentation and exposure of products in the case of Sony’s televisions, so the customers can easily understand the advantages of the products and even buy them.
Keywords:
merchandising
,
visual merchandising
,
sales promotion
,
products
,
customers
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