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Title:Analiza potencialov ponudbe ekoloških živil na območju Koroške
Authors:ID Ramšak, Zala (Author)
ID Pavlovič, Martin (Mentor) More about this mentor... New window
ID Pažek, Karmen (Comentor)
Files:.pdf VS_Ramsak_Zala_2017.pdf (1,16 MB)
MD5: 39F76C1226678F1FAFA87F5D70DC3D87
 
Language:Slovenian
Work type:Bachelor thesis/paper
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:V zadnjih letih se je močno povečalo povpraševanje po ekološko pridelanih živilih. V diplomskem delu smo analizirali razmere ponudbe ekološke pridelave in način trženja pridelkov na območju Koroške. Analizo smo opravili v prvi polovici leta 2016 z anketiranjem ekoloških pridelovalcev. V vzorcu raziskave smo zajeli 13,7 % oziroma 30 od 219-ih ekoloških kmetij na območju Koroške, po podatkih pridobljenih februarja 2016 na spletni strani Ekološke kmetije po Sloveniji. Ugotovili smo, da kar 96,6 % anketiranih kmetij trži presežke pridelave. Med vprašanimi si jih 40 % v prihodnosti želi povečati ponudbo svojih pridelkov in izdelkov. Mnenja glede prodaje presežka pridelkov pa so med anketiranimi deljena, saj jih je polovica mnenja, da s prodajo presežkov ne bi imeli problemov, druga polovica se s tem ne strinja. Meni, da bi prodaja predstavljala precejšnjo težavo. Iz raziskave smo razbrali tudi, da si kmetovalci želijo več obiskov svetovalcev na kmetijah (32 %), več aktualnih predavanj in izobraževanj (22 %) ter več organiziranih strokovnih ekskurzij (16 %).
Keywords:ekološko kmetijstvo, analiza trženja, ponudba živil, Koroška
Place of publishing:Maribor
Year of publishing:2017
PID:20.500.12556/DKUM-65582 New window
NUK URN:URN:SI:UM:DK:KSVBGQLB
Publication date in DKUM:10.05.2017
Views:1201
Downloads:151
Metadata:XML DC-XML DC-RDF
Categories:FKBV
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Secondary language

Language:English
Title:Analysis of organic food supply potentials in the Koroška area
Abstract:In past few years there has been a big increase of demand for organic produced foodstuffs. In this thesis, we analyzed circumstances of organic production and manners of sale that kind of products in the Koroška region. We had performed analysis in a first half of the year 2016 with organic growers. We included 13,7% of organic farms in the region. That means 30 of all 219 organic farms in Koroška after the information taken from the website »Ekološke kmetije po Sloveniji« in February 2016. We found out that 96,6 % of organic farms included in our analysis marketed their surplus production. 40 % of them wants to increase their offer of products in the future. Their opinions about selling organic products are divided; half of them thinks that would not be a problem and the other half thinks that would represent several problems. We also noticed from the research that farmers want to have more visits from advisers on their farms (32 %), more educational lectures (22 %) and more organized professional excursions (16 %).
Keywords:organic farming, marketing analysis, foodstaff supply, Koroška


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