| Title: | The language of appraisal in British advertisements : the construal of attitudinal judgement |
|---|
| Authors: | ID Križan, Agata (Author) |
|---|
| Files: |  ELOPE_2016_Krizan_The_Language_of_Appraisal_in_British_Advertisements_The_Construal_of_Attitudinal_Judgement.pdf (386,30 KB)
MD5: D90335C01178F87A20BBFA9926A6428B
 http://revije.ff.uni-lj.si/elope/article/view/6347
|
|---|
| Language: | English |
|---|
| Work type: | Article |
|---|
| Typology: | 1.01 - Original Scientific Article |
|---|
| Organization: | FF - Faculty of Arts
|
|---|
| Abstract: | The article explores the occurrence and frequency of use of attitudinal judgement in British advertisement texts. Judgement, as one of the main attitudinal categories in the discourse-semantic appraisal model (Martin and White 2005), is concerned with the evaluation of human character and behaviour. The article focuses on the judgement categories of capability and propriety, as the research described concludes that they are the most frequently occurring of the judgement categories. Some typical instances encoding capability and propriety are discussed in terms of explicit and implicit manifestation. The article demonstrates that capability and propriety often participate in attitudinal double-coding due to the brevity of advertising texts and the creativity of advertising language. Capability and propriety are strongly socially motivated: they impose values upon the potential consumer, and hence upon society, and through them create social roles for the participants in the advertising interaction. |
|---|
| Keywords: | advertisements, interpersonal meaning, appraisal, judgement, capability, propriety, attitudinal double-coding |
|---|
| Publication status: | Published |
|---|
| Publication version: | Version of Record |
|---|
| Year of publishing: | 2016 |
|---|
| Number of pages: | str. 199-220 |
|---|
| Numbering: | Letn. 13, št. 2 |
|---|
| PID: | 20.500.12556/DKUM-65718  |
|---|
| ISSN: | 1581-8918 |
|---|
| UDC: | 811.111'42:659.1 |
|---|
| ISSN on article: | 1581-8918 |
|---|
| COBISS.SI-ID: | 63017570 |
|---|
| DOI: | 10.4312/elope.13.2.199-220 |
|---|
| NUK URN: | URN:SI:UM:DK:2NLQUHE8 |
|---|
| Publication date in DKUM: | 16.05.2017 |
|---|
| Views: | 1253 |
|---|
| Downloads: | 244 |
|---|
| Metadata: |    |
|---|
| Categories: | Misc.
|
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
