| Title: | Pregled in analiza etiket piva mikro-pivovarn v Sloveniji |
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| Authors: | ID Vrezner, Ana (Author)
ID Mumel, Damijan (Mentor) More about this mentor...  |
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| Files: |  UN_Vrezner_Ana_2017.pdf (2,84 MB)
MD5: 7DCAF34B8AA2A492CC33CFBCED9413A7
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| Language: | Slovenian |
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| Work type: | Diploma project paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | Z diplomskim projektom želimo pojasniti kaj to etiketa sploh je ter kakšna je njena uporabna vrednost, po čem se etikete mikro-pivovarjev v Sloveniji med seboj razlikujejo, v čem so si podobne in kaj jih naredi edinstvene. |
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| Keywords: | Etiketa, pivo, mikro-pivovarna, obrtna pivovarna, vedenje potrošnikov, nakupno odločanje. |
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| Place of publishing: | Maribor |
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| Publisher: | [A. Vrezner] |
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| Year of publishing: | 2017 |
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| PID: | 20.500.12556/DKUM-66258 |
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| UDC: | 658.8 |
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| COBISS.SI-ID: | 12883996 |
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| NUK URN: | URN:SI:UM:DK:ORWVWDJP |
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| Publication date in DKUM: | 23.11.2017 |
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| Views: | 1389 |
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| Downloads: | 146 |
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| Metadata: |    |
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| Categories: | EPF
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