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Title:Vizualne kulturne značilnosti v logotipih
Authors:ID Kodrič, Nina (Author)
ID Welzer-Družovec, Tatjana (Mentor) More about this mentor... New window
ID Udir Mišič, Katja (Comentor)
Files:.pdf MAG_Kodric_Nina_2017.pdf (6,10 MB)
MD5: 8BD59CF40BE77A0D84D39C1610943CD9
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Logotip predstavlja ključni element vizualne podobe vsakega podjetja. Komunicira informacije o podjetju in predstavlja podjetje na vizualni ravni. Hkrati pa je tudi del vizualne kulture določenega časa in prostora. V magistrskem delu smo raziskovali ali se v logotipih odražajo vizualne kulturne značilnosti lokalnih okolij. Po pregledu literature s področja kulture in grafičnega oblikovanja smo zasnovali kriterije, na podlagi katerih smo naredili raziskavo – študijo primera logotipov Evropskih prestolnic kulture med leti 2004 in 2016. Spoznali smo, da bi v proces nadaljevanja raziskave bilo potrebno vključiti tudi avtorje logotipov ter pripadnike lokalnih okolij za podrobnejšo analizo. Rezultati analize logotipov EPK kažejo, da so v logotipih prisotne vizualne kulturne značilnosti, ki odražajo kulturo lokalnih okolij.
Keywords:logotip, kultura, vizualna kultura, Evropska prestolnica kulture, EPK
Place of publishing:[Maribor
Publisher:N. Kodrič
Year of publishing:2017
PID:20.500.12556/DKUM-66322 New window
UDC:659.126(043.2)
COBISS.SI-ID:20859926 New window
NUK URN:URN:SI:UM:DK:6NZBWDOB
Publication date in DKUM:31.08.2017
Views:1698
Downloads:135
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:20.06.2017

Secondary language

Language:English
Title:Visual cultural characteristics in logotypes
Abstract:Logotype is an important part of the visual identity of any corporation. It represents a corporation and their key values on a visual level. The logotype is also creating a visual culture of specific time and space. The subject of this Master Thesis is to study if logotypes include any visual cultural characteristics of local environments. Based on literature review of different fields (culture, graphic design), we established basic criteria as the foundation of our further research – case study. We analysed logotypes of former European Capitals of Culture between 2004 and 2016. Our recommendation for further research is to involve authors of logotypes and representatives of specific belonging culture for a more detail analysis and results. Our analysis results show that logotypes do contain visual symbols and cultural characteristics that represent cultures of local environments.
Keywords:logotype, culture, visual culture, European Capital of Culture, ECOC


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