Planiranje razvoja podjetja Cer cvet vrtnarija, zoo center in vrtni center Natalija Cer, s. p., na ravni politike podjetja

Antonič, Polona

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Title:	Planiranje razvoja podjetja Cer cvet vrtnarija, zoo center in vrtni center Natalija Cer, s. p., na ravni politike podjetja
Authors:	ID Antonič, Polona (Author) ID Štrukelj, Tjaša (Mentor) More about this mentor...
Files:	VS_Antonic_Polona_2017.pdf (743,78 KB) MD5: 311032A008A766185A9910DE9A15BCCE
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V delu diplomskega projekta smo proučevali podjetje Cer cvet, s. p. Podjetje se ukvarja s prodajo cvetličarskih in vrtnarskih izdelkov in storitev, izdelkov zoo centra in izdelkov in storitev za krst, obhajilo, birmo in poroko. Ustanovljeno je bilo leta 1993. V podjetju se nenehno trudijo, da bi bilo podjetje Cer cvet, s. p., v svoji okolici prepoznavno in cenjeno. V prvem delu diplomskega projekta smo predstavili podjetje Cer cvet, s. p. Zapisali smo podjetniško idejo podjetja in pomembnejše informacije o podjetju. Na podlagi teoretičnih izhodišč smo nato zapisali obstoječo vizijo in politiko podjetja ter predstavili njihove obstoječe strategije in strukture. V nadaljevanju dela diplomskega projekta smo zapisali teoretična izhodišča o procesih in metodah planiranja na ravni politike podjetja. Nato smo zapisali, kako v podjetju Cer cvet, s. p., potekajo procesi planiranja na ravni politike podjetja. Z uporabo metod planiranja smo proučili vrednote lastnice podjetja, proučili smo podjetje in določili njegove prednosti in slabosti ter proučili razvoj okolja in določili iz okolja izhajajoče priložnosti in nevarnosti. Delo diplomskega projekta smo zaključili s prognostično obdelavo podjetja in njegove politike. Za podjetje Cer cvet, s. p., smo kot možno izrazno obliko tega podjetja zapisali predlagano vizijo, poslanstvo, smotre, temeljne cilje in vodila o poslanstvu in smotrih.
Keywords:	vizija, politika podjetja, strategije podjetja, strukture podjetja, procesi planiranja, metode planiranja, vodila o poslanstvu in smotrih
Place of publishing:	Maribor
Publisher:	[P. Antonič
Year of publishing:	2017
PID:	20.500.12556/DKUM-66380
UDC:	005.2
COBISS.SI-ID:	12963868
NUK URN:	URN:SI:UM:DK:0G6TRR0T
Publication date in DKUM:	10.01.2018
Views:	1315
Downloads:	143
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	22.06.2017

Secondary language

Language:	English
Title:	Planning the Development of the Company Cer Cvet Vrtnarija, Zoo Center in Vrtni Center Natalija Cer, s. p., on the Company Policy Level
Abstract:	The respective diploma project was aimed at examining the company “Cer cvet, s.p.”. The mentioned company is engaged in the sale of floriculture and horticulture products and services, pet products as well as products and services for baptism, communion, confirmation and wedding. It was founded in 1993. The company has been constantly trying to become more recognisable and appreciated in its surroundings. The first part of the diploma project gives a presentation of the company “Cer cvet, s.p.”. We wrote down the business idea of the company and important information about the company. Based on the theoretical starting points, the current vision and policy of the company were noted and its existing strategy and structure were presented. In the following part of the diploma project, theoretical foundations of the processes and methods of planning at the level of company policy were established. Then the planning processes at the level of company policy were recorded for the respective company. By using the planning methods, the values of the owner of the company as well as the company itself were studied. Furthermore, its strengths and weaknesses were determined. Based on the examination of the development of the environment, the opportunities and threats resulting from the environment were established. The diploma project was completed with a prognostic processing of the company and its business policy. The proposed vision, mission, aims, fundamental objectives and the principles of mission and objectives were noted at the end as a proposed possible manifestation of the company “Cer cvet s.p.”.
Keywords:	vision, company policy, company strategy, company structure, planning process, planning methods, principles of mission and objectiv

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