| Title: | Vpliv uporabnika na spletno marketinško platformo |
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| Authors: | ID Šuman, Slavica (Author)
ID Debevc, Matjaž (Mentor) More about this mentor... 
ID Bischoff, Nikolaj (Comentor) |
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| Files: |  MAG_Suman_Slavica_2017.pdf (3,87 MB)
MD5: CAF00B1803068107F0A57DCB3750D2D0
PID: 20.500.12556/dkum/522fbe99-a5d1-41db-834d-2ddb29961777
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| Language: | English |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | As a part of the Master thesis, we wanted to improve user experience, user interface and usability of Forsikringsportalen platform. Based on literature review and case studies conducted from the same or similar area of research, we redesigned certain elements of the platform. The performance of the redesigned elements was measured with Preference and Question tests as well as gathering of statistical data. With gathered results, we formed a conclusion that will help the company to engage users more. With the implemented improvements and increased percentage of first-time logins, the company can focus on the engagement after the login. |
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| Keywords: | Forsikringsportalen, usability, user experience, user interface, online platform |
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| Place of publishing: | [Maribor |
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| Publisher: | S. Šuman |
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| Year of publishing: | 2017 |
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| PID: | 20.500.12556/DKUM-66759 |
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| UDC: | 004.5:004.774-026.12(043.2) |
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| COBISS.SI-ID: | 20868118 |
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| NUK URN: | URN:SI:UM:DK:9UMEHZOI |
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| Publication date in DKUM: | 06.10.2017 |
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| Views: | 2101 |
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| Downloads: | 62 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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