Analiza poslovnega okolja Nemčije in ZDA

Podlesnik, Mitja

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Title:	Analiza poslovnega okolja Nemčije in ZDA
Authors:	ID Podlesnik, Mitja (Author) ID Korez Vide, Romana (Mentor) More about this mentor...
Files:	VS_Podlesnik_Mitja_2017.pdf (1,62 MB) MD5: 8DF4F95F0668C5B73F82571DC0586D48 PID: 20.500.12556/dkum/f2319d8c-6d4f-445c-bec2-ba4f69985f6b
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem projektu predstavljamo in primerjamo poslovno okolje dveh držav, ZDA in Nemčije. Na eni strani ZDA kot ena izmed največjih svetovnih velesil v gospodarstvu in tudi v ostalih dejavnikih, na drugi strani pa Nemčija kot največja gonilna sila gospodarstva v Evropi. Ker je globalizacija vedno bolj občutna in v porastu, zraven pa je še velik razcvet digitalne tehnologije, praktično mej v gospodarstvu več ni. Vedno več podjetij širi in posluje izven svojih domačih meja v želji po prepoznavnosti in povečanju svojega prihodka. Razni sporazumi, regionalne integracije ter razvoj novih tehnologij podjetjem omogočajo lažje trgovanje. Ta s pomočjo raznih raziskav in strategij izberejo najbolj ugodno poslovno okolje za njihove produkte ali storitve in se s tem izognejo ali zmanjšajo morebitna tveganja. V diplomskem projektu podrobneje analiziramo poslovno okolje obeh držav s PESTLE analizo. Na koncu pa na osnovi več indikatorjev ugotavljamo privlačnost poslovnega okolja ene in druge izbrane države.
Keywords:	mednarodno poslovanje, poslovno okolje, PESTLE analiza, ZDA, Nemčija, primerjalna analiza
Place of publishing:	Maribor
Publisher:	[M. Podlesnik]
Year of publishing:	2017
PID:	20.500.12556/DKUM-66889
UDC:	339.9
COBISS.SI-ID:	12833308
NUK URN:	URN:SI:UM:DK:TER6BADG
Publication date in DKUM:	25.10.2017
Views:	2260
Downloads:	504
Metadata:
Categories:	EPF
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Licences

License:	CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nd/4.0/
Description:	Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:	16.07.2017

Secondary language

Language:	English
Title:	Analysis of business environment of germany and usa
Abstract:	In our diploma project we present and analyse the business environment of two countries, the USA and Germany. On the one hand, the USA as one of the world’s largest economic super powers, as in other factors, alternatively, Germany as the greatest driving force of the economy in Europe. As globalization with digitalization is becoming increasingly noticeable and growing, there are almost no boundaries in the economy. More and more companies are expanding and doing business outside their domestic economy in the desire of recognition and increase in their incomes. Various agreements, regional integrations and the development of new technologies enable easier trade. With the help of various researches and strategies, companies choose the best market for their products and services, therby avoiding or reducing potential risk. In the diploma project we described the business environment of the two mentioned countries in greater detail with the help of PESTLE analysis. At the end, however, on the basis of several indicators, the attractiveness of business environments of both countries is established.
Keywords:	international business, business environment, PESTLE analysis, USA, Germany, comparative analysis

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