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Title:
Prikriveno oglašivanje kao primjer neetičnog djelovanja medija
Authors:
ID
Tomažič, Tina
(
Author
)
ID
Jurišić, Jelena
(
Author
)
ID
Boras, Damir
(
Author
)
Files:
Medijske_studije_2011_Tomazic,_Jurisic,_Boras_Prikriveno_oglasivanje_kao_primjer_neeticnog_djelovanja_medija.pdf
(228,01 KB)
MD5: 55713AEE4A10041B15B31F5881A8592B
PID:
20.500.12556/dkum/6cb50c75-00c0-440e-80d5-64c04717c4c9
http://hrcak.srce.hr/87876
Language:
Croatian
Work type:
Scientific work
Typology:
1.01 - Original Scientific Article
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Oglašivanje je jedan od ključnih faktora za stimuliranje procesa razmjene te za normalno djelovanje tržišta i njegovih zakona. Oglašivači imaju na raspolaganju puno načina i mogućnosti kojima pokušavaju privući pažnju potencijalnih potrošača. Zbog sve veće konkurencije na tržištu često posežu za novim načinima oglašivanja koji nisu uvijek u skladu sa zakonom i etičnim djelovanjem. Jedan od tih načina jest i prikriveno oglašivanje. U ovom radu analiziramo prikriveno oglašivanje kao primjer neetičnog djelovanja medija jer prikrivene oglasne poruke predstavljaju jedan od najočiglednijih problema na medijskom tržištu. Uz pomoć spoznaja iz literature definiramo pojam prikrivenog oglašivanja. Cilj je našeg rada i povezivanje društvenih okolnosti koje su uzrok prikrivenog oglašivanja s promjenama medijskih diskurzivnih praksi.
Keywords:
prikrito oglaševanje
,
etika
,
mediji
Publication status:
Published
Publication version:
Version of Record
Year of publishing:
2011
Number of pages:
str. 48-62
Numbering:
Letn. 2, št. 3-4
PID:
20.500.12556/DKUM-67174
ISSN:
1847-9758
UDC:
659.3
ISSN on article:
1847-9758
COBISS.SI-ID:
16071190
NUK URN:
URN:SI:UM:DK:0SZZR13L
Publication date in DKUM:
04.08.2017
Views:
1460
Downloads:
119
Metadata:
Categories:
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Record is a part of a journal
Title:
Medijske studije
Shortened title:
Medijske stud.
Publisher:
Fakultet političkih znanosti Sveučilišta u Zagrebu
ISSN:
1847-9758
COBISS.SI-ID:
16070934
Licences
License:
CC BY-NC-SA 4.0, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-sa/4.0/
Description:
A Creative Commons license that bans commercial use and requires the user to release any modified works under this license.
Licensing start date:
04.08.2017
Secondary language
Language:
English
Title:
Covert advertising as an example of unethical activities in the media
Abstract:
Advertising is a key factor to stimulate an exchange process between the normal functioning of the market and the respective laws intended to monitor it. As such, advertisers utilize a bevy of methods and opportunities to attract the attention of potential consumers. Due to the constantly rising levels of competition in the market, advertisers often resort to newer and ethically questionable means of advertising. This paper shall assess one of the most obvious problems in the media market covert advertising, and how it is used by the media to manipulate audiences. Having analyzed the corresponding literature, this article shall explore, define, and determine the primary facets related to covert advertising. Additionally, this article aims to link the social circumstances that cause covert advertising with the recent changes found in media discursive practices.
Keywords:
covert advertising
,
ethics
,
media
,
press
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