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Title:Prenova celostne grafične podobe in drugih promocijskih elementov na primeru društva Zelena steza
Authors:ID Mar, Špela (Author)
ID Duh, Matjaž (Mentor) More about this mentor... New window
ID Udir Mišič, Katja (Comentor)
Files:.pdf UN_Mar_Spela_2017.pdf (10,42 MB)
MD5: 3D832AD1A663257D9F0BECBC5DCCE283
PID: 20.500.12556/dkum/9bffb35f-fddc-4e46-9a3b-4b4a223b1661
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo definirali osnovni pojem celostna grafična podoba, predstavili lastnosti dobre celostne podobe in opisali postopek njene izdelave. Osredotočili smo se na elemente, ki so pri sami celostni podobi najpomembnejši: logotip, ki smo ga razdelili na ime in simbol, tipografijo in barve ter njihov pomen pri celostni grafični podobi. Navedli smo tudi razloge, zakaj se podjetja odločijo za spremembo vizualne podobe. V praktičnem delu smo na podlagi pridobljenega teoretičnega znanja zasnovali novo celostno grafično podobo in ostale promocijske elemente društva Zelena steza.
Keywords:celostna grafična podoba, grafično oblikovanje, vizualna komunikacija, logotip
Place of publishing:[Maribor
Publisher:Š. Mar
Year of publishing:2017
PID:20.500.12556/DKUM-67200 New window
UDC:766:659.133.1(043.2)
COBISS.SI-ID:20995606 New window
NUK URN:URN:SI:UM:DK:UWSINLYW
Publication date in DKUM:06.10.2017
Views:1500
Downloads:295
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:07.08.2017

Secondary language

Language:English
Title:Redesign of corporate identity and other promotional elements on the case of Zelena steza society
Abstract:In this thesis, we have defined the basic concept of the corporate identity, presented the ideals of the corporate identity and described the process of making it. We have focused on the elements that are the most important with the corporate identity, namely on the logo which we have divided into the name and the symbol, the typography and the colors, and their meaning in creating a corporate identity. We have also listed the reasons why companies decide to change the visual image. In the practical part of the thesis, based on the acquired theoretical knowledge, we have designed a new corporate identity and other promotional elements of the society Zelena steza.
Keywords:corporate identity, graphic design, visual comunicaton, logo


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