Merjenje stališč odjemalcev do blagovne znamke Bevog

Gujt, Mitja

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Title:	Merjenje stališč odjemalcev do blagovne znamke Bevog
Authors:	ID Gujt, Mitja (Author) ID Mumel, Damijan (Mentor) More about this mentor...
Files:	UN_Gujt_Mitja_2017.pdf (1,38 MB) MD5: 5FAB31E8A03B639C22517D70F926F4B4 PID: 20.500.12556/dkum/b732402c-414a-4676-a1f9-236e66d69ea5
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Stališča imajo izjemen pomen pri vsaki blagovni znamki, saj imajo vpliv na odjemalca, njegova dejanja in posledično pripomorejo k nakupu. Lahko imajo tudi nasprotni učinek in zaradi slabega stališča do določene blagovne znamke vplivajo na nakup druge. Ker je nakupno dejanje vsakega potrošnika ključnega pomena za obstoj večine podjetij, so raziskave na tem področju pogoste. Teoretični del tega diplomskega projekta zajema predstavitev analiziranih strokovnih člankov in njihovih ugotovitev na temo navade pitja piva v tujih državah. V tem delu je predstavljena tudi teoretična podlaga o stališčih in njihovem merjenju, ki je osnova za raziskavo tega diplomskega projekta. V empiričnem delu je predstavljena raziskava in njeni rezultati na temo merjenja stališč odjemalcev do blagovne znamke piva Bevog. V raziskavo je vključena tudi blagovna znamka Laško.
Keywords:	stališča, blagovna znamka, Bevog, Laško.
Place of publishing:	Maribor
Publisher:	[M. Gujt]
Year of publishing:	2017
PID:	20.500.12556/DKUM-67750
UDC:	658.6
COBISS.SI-ID:	12898332
NUK URN:	URN:SI:UM:DK:KJ8IU1IE
Publication date in DKUM:	28.11.2017
Views:	1250
Downloads:	188
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	29.08.2017

Secondary language

Language:	English
Title:	Measuring of attitudes to brand Bevog
Abstract:	Attitudes are very important for every brand because they have an impact on the customer, his actions, and consequently will to purchase a product. They can also have an opposite effect and due to a bad point of view towards a particular brand can affect the purchase of others. Since the purchase activity of each consumer is a key to the existence of most businesses, researches in the field are common and regular. The theoretical part of this graduation project includes the presentation of the analysed professional articles and their findings in the topic of drinking habits in foreign countries. In this part, the theoretical basis of the positions and their measurement, which is the basis for the research of this diploma project, is presented. The empirical part presents a research and its results on the topic of measuring customers’ attitudes towards the Bevog beer brand. The research also includes the Laško brand.
Keywords:	attitudes, brand, Bevog, Laško

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