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Title:Primerjalna analiza dejavnikov nacionalne blagovne znamke Slovenije in Estonije
Authors:ID Bosina, Lucija (Author)
ID Korez Vide, Romana (Mentor) More about this mentor... New window
Files:.pdf UN_Bosina_Lucija_2017.pdf (742,04 KB)
MD5: 0ABF61E915E918254613786347B33AA8
PID: 20.500.12556/dkum/34197f10-9233-4eba-9755-46fb7084702a
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Prepoznavnost države in njen ugled v svetu sta vedno bolj pomembna za uspešnost v mednarodnih odnosih in poslovanju. Blagovna znamka države predstavlja za uvoznika in izvoznika, investitorja ali turista prvi stik z državo, saj logotip znamke, njeni simboli, sporočilo in pojavnost ponazarjajo vrednote in kulturo države. Razvoj prepoznane blagovne znamke nosi velik pomen za državo, saj lahko pripomore k višjemu ugledu ter h konkurenčnosti gospodarstva. V tem diplomskem projektu obravnavamo pojem in pomen blagovne znamke države, pojem in proces znamčenja države, dimenzije blagovne znamke države, pristope k njenemu merjenju ter identiteto in zaznavanje blagovnih znamk Slovenije in Estonije.
Keywords:mednarodna konkurenčnost, blagovna znamka države, znamčenje, identiteta, Slovenija, Estonija
Place of publishing:Maribor
Publisher:[L. Bosina]
Year of publishing:2017
PID:20.500.12556/DKUM-67905 New window
UDC:658.6
COBISS.SI-ID:12941084 New window
NUK URN:URN:SI:UM:DK:43YIEZCB
Publication date in DKUM:14.12.2017
Views:1326
Downloads:146
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:02.09.2017

Secondary language

Language:English
Title:A comparison analysis of factors of country brand of Slovenia and Estonia
Abstract:Country identity and its reputation in the world are more and more important factors for its success in international relations and business. For an importer or an exporter, an investor or a tourist a country brand represents the first contact with a country, since the brand's logo, its symbols, the message and the manifestation depict the country's values and its culture. Development of a recognised brand is of a great importance for the country and contributes to its higher reputation and economy competitiveness. This diploma thesis introduces the concept and the purpose of a country brand, the concept and the process of nation's branding, the dimensions of a country brand, the approaches to its measurement, its identity and the perception of Slovenian and Estonian country brands.
Keywords:international competitiveness, country brand, branding, identity, Slovenia, Estonia


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