Search engine optimization : understanding key elements of high page ranking

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Naslov:	Search engine optimization : understanding key elements of high page ranking
Avtorji:	ID Urh, Marko (Avtor)
Datoteke:	Management_Journal_of_Sustainable_Business_and_Management_Solutions_in_Emerging_Economies_2010_Urh_Search_engine_op.pdf (160,45 KB) MD5: 7E0104FE38B08DF2A02B423FEE7400C8 PID: 20.500.12556/dkum/f0b78696-3dc2-46ec-8688-f97764d29cc0 http://management-stari.fon.bg.ac.rs/index.php?option=com_jdownloads&Itemid=16&view=finish&cid=24&catid=9&lang=en
Jezik:	Angleški jezik
Vrsta gradiva:	Znanstveno delo
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	FOV - Fakulteta za organizacijske vede
Opis:	The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and not-optimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we can know about the recommended techniques and possibility how to use them in online optimization to increase your competitiveness in search marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its trends that are shown in the area of search marketing.
Ključne besede:	optimization, search engine optimization, internet marketing, page ranking
Status publikacije:	Objavljeno
Verzija publikacije:	Objavljena publikacija
Leto izida:	2010
Št. strani:	str. 23-27
Številčenje:	Letn. XV, št. 56
PID:	20.500.12556/DKUM-68867
ISSN:	1820-0222
UDK:	659.2:004
COBISS.SI-ID:	6814739
ISSN pri članku:	1820-0222
NUK URN:	URN:SI:UM:DK:RL4OSN4S
Datum objave v DKUM:	03.11.2017
Število ogledov:	1592
Število prenosov:	488
Metapodatki:
Področja:	Ostalo
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Gradivo je del revije

Naslov:	Management: Journal of Sustainable Business and Management Solutions in Emerging Economies
Založnik:	Faculty of Organizational Sciences Belgrade
ISSN:	1820-0222
COBISS.SI-ID:	2725079

Licence

Licenca:	CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna

Povezava:	http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
Opis:	Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.
Začetek licenciranja:	03.11.2017

Sekundarni jezik

Jezik:	Slovenski jezik
Ključne besede:	optimizacija, optimizacija za tiskalnike, internet marketing, rangiranje strani

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