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DKUM
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Title:
Search engine optimization : understanding key elements of high page ranking
Authors:
ID
Urh, Marko
(
Author
)
Files:
Management_Journal_of_Sustainable_Business_and_Management_Solutions_in_Emerging_Economies_2010_Urh_Search_engine_op.pdf
(160,45 KB)
MD5: 7E0104FE38B08DF2A02B423FEE7400C8
PID:
20.500.12556/dkum/f0b78696-3dc2-46ec-8688-f97764d29cc0
http://management-stari.fon.bg.ac.rs/index.php?option=com_jdownloads&Itemid=16&view=finish&cid=24&catid=9&lang=en
Language:
English
Work type:
Scientific work
Typology:
1.01 - Original Scientific Article
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and not-optimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we can know about the recommended techniques and possibility how to use them in online optimization to increase your competitiveness in search marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its trends that are shown in the area of search marketing.
Keywords:
optimization
,
search engine optimization
,
internet marketing
,
page ranking
Publication status:
Published
Publication version:
Version of Record
Year of publishing:
2010
Number of pages:
str. 23-27
Numbering:
Letn. XV, št. 56
PID:
20.500.12556/DKUM-68867
ISSN:
1820-0222
UDC:
659.2:004
ISSN on article:
1820-0222
COBISS.SI-ID:
6814739
NUK URN:
URN:SI:UM:DK:RL4OSN4S
Publication date in DKUM:
03.11.2017
Views:
1596
Downloads:
488
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Management: Journal of Sustainable Business and Management Solutions in Emerging Economies
Publisher:
Faculty of Organizational Sciences Belgrade
ISSN:
1820-0222
COBISS.SI-ID:
2725079
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
03.11.2017
Secondary language
Language:
Slovenian
Keywords:
optimizacija
,
optimizacija za tiskalnike
,
internet marketing
,
rangiranje strani
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