| Title: | Commercialization methods of a new product/service in ICT industry : case of a science & technology park |
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| Authors: | ID Aslani, Alireza (Author)
ID Eftekhari, Hossein (Author)
ID Hamidi, Mahdi (Author)
ID Nabavi, Bahareh (Author) |
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| Files: |  Organizacija_2015_Aslani_et_al._Commercialization_Methods_of_a_New_Productservice_in_ICT_Industry_Case_of_a_Science_&_Technology_Park.pdf (374,15 KB)
MD5: 350D1C2D1ADA81115DA768B26F04BA31
PID: 20.500.12556/dkum/b0a34322-0523-482d-b6cd-13780e9256fa
 https://www.degruyter.com/view/j/orga.2015.48.issue-2/orga-2015-0007/orga-2015-0007.xml
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FOV - Faculty of Organizational Sciences in Kranj
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| Abstract: | Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.
Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.
Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.
Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies. |
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| Keywords: | innovation, commercialization, ICT, science and technology park |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2015 |
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| Number of pages: | str. 131-139 |
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| Numbering: | Letn. 48, št. 2 |
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| PID: | 20.500.12556/DKUM-69092  |
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| ISSN: | 1318-5454 |
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| UDC: | 005.523:659.23:004 |
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| ISSN on article: | 1318-5454 |
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| COBISS.SI-ID: | 283336192 |
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| DOI: | 10.1515/orga-2015-0007 |
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| NUK URN: | URN:SI:UM:DK:UOOACEEH |
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| Publication date in DKUM: | 29.11.2017 |
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| Views: | 1318 |
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| Downloads: | 246 |
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| Metadata: |    |
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| Categories: | Misc.
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