| Title: | Strategical perspective of corporate environmental policy |
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| Authors: | ID Navickas, Valentinas (Author)
ID Kontautiene, Rima (Author) |
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| Files: |  Organizacija_2011_Navickas,_Kontautiene_Strategical_Perspective_of_Corporate_Environmental_Policy.pdf (640,16 KB)
MD5: 42E460B6B3D515C3C19378938D062BF3
PID: 20.500.12556/dkum/66092d09-f358-44ac-be23-d9841946d975
 http://www.degruyter.com/view/j/orga.2011.44.issue-6/v10051-011-0019-4/v10051-011-0019-4.xml
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FOV - Faculty of Organizational Sciences in Kranj
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| Abstract: | The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market. |
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| Keywords: | strategy, environmental protection, corporate environmental policy, competitive advantage, corporate environmental activity in Lithuania |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2011 |
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| Number of pages: | str. 179-184 |
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| Numbering: | Letn. 44, št. 6 |
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| PID: | 20.500.12556/DKUM-69408  |
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| ISSN: | 1318-5454 |
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| UDC: | 005.35:502.1 |
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| ISSN on article: | 1318-5454 |
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| COBISS.SI-ID: | 260022528 |
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| DOI: | 10.2478/v10051-011-0019-4 |
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| NUK URN: | URN:SI:UM:DK:ZDASXEIY |
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| Publication date in DKUM: | 22.01.2018 |
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| Views: | 1682 |
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| Downloads: | 337 |
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| Metadata: |    |
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| Categories: | Misc.
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