| Title: | The prospects for consumer-oriented social media |
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| Authors: | ID Clarke, Roger (Author) |
| Files: | Organizacija_2014_Clarke_The_Prospects_for_Consumer-Oriented_Social_Media.pdf (399,50 KB) MD5: 7C2D73F4A33064F482761886F3800688 PID: 20.500.12556/dkum/da1d6314-de51-448a-ab28-f6b91770a1ec
http://www.degruyter.com/view/j/orga.2014.47.issue-4/orga-2014-0024/orga-2014-0024.xml
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FOV - Faculty of Organizational Sciences in Kranj
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| Abstract: | Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data.
Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as ‘consumer-oriented’. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author.
Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined.
Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity. |
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| Keywords: | social media, social networking service, interoperability, terms of service, privacy |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2014 |
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| Number of pages: | str. 219-230 |
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| Numbering: | Letn. 47, št. 4 |
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| PID: | 20.500.12556/DKUM-69433  |
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| ISSN: | 1318-5454 |
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| UDC: | 316.472.4-027.44 |
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| ISSN on article: | 1318-5454 |
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| COBISS.SI-ID: | 279220992  |
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| DOI: | 10.2478/orga-2014-0024  |
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| NUK URN: | URN:SI:UM:DK:D2UXLYBX |
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| Publication date in DKUM: | 22.01.2018 |
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| Views: | 1907 |
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| Downloads: | 416 |
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| Metadata: |  |
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| Categories: | Misc.
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