Place as overlap between the interests of regional geography and marketing

Matlovičová, Kvetoslava

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Naslov:	Place as overlap between the interests of regional geography and marketing
Avtorji:	ID Matlovičová, Kvetoslava (Avtor)
Datoteke:	Revija_za_geografijo_2007_Matlovicova_Place_as_overlap_between_the_interests_of_regional_geography_and_marketing.pdf (157,53 KB) MD5: 2D253D36FB7C3950A214AEC14D602D24 PID: 20.500.12556/dkum/6a7e3ae2-846a-46d8-9de4-f59fa474eb0c http://www.ff.um.si/zalozba-in-knjigarna/ponudba/zbirke-in-revije/revija-za-geografijo/clanki/stevilka-2-2-2007/022-06_matlovicova.pdf
Jezik:	Angleški jezik
Vrsta gradiva:	Znanstveno delo
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	FF - Filozofska fakulteta
Opis:	The new challenges presented by a place have launched a marketing research initiative that integrates various marketing approaches requiring not only a wide variety of knowledge in humanities, social sciences, and business disciplines, but also comprehension of the entire complexity of its product – a place. The intricacy of its very essence and nature has probably been one of the reasons why no consensus exists so far on how to define the marketing of place. Here is the space for geography to which a place represents an object of research, and to which a place is also part of the method of how to perform such research. This paper is dedicated to discussion about the issues of applicability of the concept of place in territorial marketing that forms the contact zone between regional geography and marketing.
Ključne besede:	the concept of place, place marketing, regional geography
Status publikacije:	Objavljeno
Verzija publikacije:	Objavljena publikacija
Leto izida:	2007
Št. strani:	str. 53-62
Številčenje:	Letn. 2, št. 2
PID:	20.500.12556/DKUM-69898
ISSN:	1854-665X
UDK:	911.6
COBISS.SI-ID:	246467840
ISSN pri članku:	1854-665X
NUK URN:	URN:SI:UM:DK:S0UTAIX1
Datum objave v DKUM:	13.03.2018
Število ogledov:	1216
Število prenosov:	105
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Področja:	Ostalo
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Gradivo je del revije

Naslov:	Revija za geografijo
Založnik:	Univerza v Mariboru, Filozofska fakulteta, Univerza v Mariboru, Filozofska fakulteta, Univerzitetna založba Univerze v Mariboru
ISSN:	1854-665X
COBISS.SI-ID:	229718016

Sekundarni jezik

Jezik:	Slovenski jezik
Ključne besede:	regionalna geografija, regionalni razvoj, prostor, prostorska struktura

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Revija za geografijo

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