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Title:
Place as overlap between the interests of regional geography and marketing
Authors:
ID
Matlovičová, Kvetoslava
(
Author
)
Files:
Revija_za_geografijo_2007_Matlovicova_Place_as_overlap_between_the_interests_of_regional_geography_and_marketing.pdf
(157,53 KB)
MD5: 2D253D36FB7C3950A214AEC14D602D24
PID:
20.500.12556/dkum/6a7e3ae2-846a-46d8-9de4-f59fa474eb0c
http://www.ff.um.si/zalozba-in-knjigarna/ponudba/zbirke-in-revije/revija-za-geografijo/clanki/stevilka-2-2-2007/022-06_matlovicova.pdf
Language:
English
Work type:
Scientific work
Typology:
1.01 - Original Scientific Article
Organization:
FF - Faculty of Arts
Abstract:
The new challenges presented by a place have launched a marketing research initiative that integrates various marketing approaches requiring not only a wide variety of knowledge in humanities, social sciences, and business disciplines, but also comprehension of the entire complexity of its product – a place. The intricacy of its very essence and nature has probably been one of the reasons why no consensus exists so far on how to define the marketing of place. Here is the space for geography to which a place represents an object of research, and to which a place is also part of the method of how to perform such research. This paper is dedicated to discussion about the issues of applicability of the concept of place in territorial marketing that forms the contact zone between regional geography and marketing.
Keywords:
the concept of place
,
place marketing
,
regional geography
Publication status:
Published
Publication version:
Version of Record
Year of publishing:
2007
Number of pages:
str. 53-62
Numbering:
Letn. 2, št. 2
PID:
20.500.12556/DKUM-69898
ISSN:
1854-665X
UDC:
911.6
ISSN on article:
1854-665X
COBISS.SI-ID:
246467840
NUK URN:
URN:SI:UM:DK:S0UTAIX1
Publication date in DKUM:
13.03.2018
Views:
1215
Downloads:
105
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Revija za geografijo
Publisher:
Univerza v Mariboru, Filozofska fakulteta, Univerza v Mariboru, Filozofska fakulteta, Univerzitetna založba Univerze v Mariboru
ISSN:
1854-665X
COBISS.SI-ID:
229718016
Secondary language
Language:
Slovenian
Keywords:
regionalna geografija
,
regionalni razvoj
,
prostor
,
prostorska struktura
Collection
This document is a part of these collections:
Revija za geografijo
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