| Abstract: | In the bachelor’s project, I am focused on small and medium-sized enterprises and the PEST analysis. By means of the analysis, I study the external environmental factors which influence the conduct of the business of the enterprises directly. The bachelor’s project is composed of the theoretical and the practical part.
In the theoretical part, I am focused on the effects of the PEST analysis in the business environment of small and medium-sized enterprises. At first, I defined SME and the sectors in which they emerge, and listed their specifics. We speak about the economic effect of these enterprises, development, the characteristics of SME financing, and the influence of modern environment on them. Further, the PEST analysis follows. It is an acronym of political, economic, sociocultural, and technological variables, which influence the conduct of the business of the enterprise. I defined and described the development of the analysis, listed the procedures and techniques of performing the analysis, and clarified all the variations of the PEST. I explained the significance of the analysis for the small and medium-sized enterprises, the use, defined the business environment, and listed the opportunities for the growth of the SME.
The empirical part includes the presentation of the company Hyundai Zoran Zlatečan and the PEST analysis. Because I am focused on small and medium-sized enterprises in the bachelor’s project, I performed the PEST analysis in the case of a small enterprise. I defined the external environmental factors of this company by this business tool. I listed the political, economic, sociocultural, and technological variables which represent threat or opportunity for the company. I defined their status with regards to the environmental conditions, whether this is a growing, falling, or unaltered trend. |
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