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Title:Mnenje slovencev in avstrijcev o izdelkih narejenih v sloveniji in avstriji
Authors:ID Rizvanaj, Ilire (Author)
ID Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf MAG_Rizvanaj_Ilire_2018.pdf (1,23 MB)
MD5: 10A2E62EA750602AE492C669A29EE2B8
PID: 20.500.12556/dkum/f03e1148-849b-4530-8465-78651e9168de
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Analiza nakupnega vedenja proučuje porabnikovo vedenje, ki ga lahko opredelimo kot čustvovanje in spoznavanje, kadar so izpostavljeni dražljajem v okolju (npr. oglaševanje, modni trendi). Porabniki večinoma ocenjujejo kakovost izdelka na osnovi izvora države. Raziskave so potrdile, da porabniki bolje vrednotijo izdelke iz lastne države kot pa iz tuje države. Magistrsko delo je sestavljeno iz teoretičnega in empiričnega dela. V teoretičnem delu naloge smo opredelili analizo nakupnega vedenja, vedenje potrošnikov, različne vplive na nakupno odločanje porabnikov, ter tudi koncept države izvora izdelka, tukaj smo natančneje opredelili poreklo blaga, zaznavo izvora blaga, etnocentrizem in povezavo med podobo države in lastnosti porabnikov. V empiričnem delu smo preučevali mnenje Slovencev in Avstrijcev o izdelkih narejenih v Sloveniji in Avstriji. S pridobljenimi rezultati ankete smo primerjali odgovore slovenskih in avstrijskih respondentov ter tako potrdili ali ovrgli naše zastavljene hipoteze. Zanimalo nas je predvsem ali obstaja razlika v oceni kakovosti med slovenskimi in avstrijskimi izdelki pri slovenskih in avstrijskih respondentih. Naprej so anketiranci odgovorili, kako pomembni so jim naslednji dejavniki: država izvora izdelka, kakovost izdelka in »izkušnja z izdelkom«, ki vplivajo na odločitve pri vrednotenju in nakupu izdelkov. Nato so ocenjevali kakovost izdelkov, ki so izdelani v Sloveniji in Avstriji. Na koncu pa so ocenjevali kakovost prehrambnih izdelkov, ki so izdelani v Sloveniji in Avstriji ter alkoholne pijače, ki so izdelane oz. pridelane v Sloveniji in Avstriji. Skozi celotno raziskavo smo ugotovili, da obstajajo razlike v oceni kakovosti med oceno izdelkov izdelanih v Sloveniji in Avstriji pri slovenskih in avstrijskih respondentih. Če povzamemo vse naše ugotovitve, vidimo, da slovenski anketiranci bolje vrednotijo »svoje« izdelke, ki so izdelani v Sloveniji. Prav tako lahko trdimo za avstrijske respondente, da bolje vrednotijo izdelke, ki so izdelani v Avstriji.
Keywords:Analiza nakupnega vedenja, vedenje potrošnikov, zadovoljstvo potrošnikov, koncept države izvora izdelka, etnocentrizem, podoba države izvora.
Place of publishing:Maribor
Publisher:[I. Rizvanaj]
Year of publishing:2018
PID:20.500.12556/DKUM-70601 New window
UDC:366
COBISS.SI-ID:13070876 New window
NUK URN:URN:SI:UM:DK:KVMQPIHX
Publication date in DKUM:28.08.2018
Views:1256
Downloads:115
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.05.2018

Secondary language

Language:English
Title:Opinion of slovenians and austrians about products made in slovenia and austria
Abstract:An analysis of purchasing behavior examines consumer’s behavior that can be defined as emotion and cognition when exposed to environmental stimuli (e.g. advertising, fashion trends). Consumers mostly assess product quality based on the country's origin. Research has confirmed that consumers better value products from their own country than from a foreign country. The master's thesis consists of theoretical and empirical work. In the theoretical part of the task we defined the analysis of purchasing behavior, consumer’s behavior, various influences on purchasing decisions of consumers, as well as the concept of country of origin of the product. In the concept of country of origin of the product, we have more precisely defined the origin of goods, the perception of the origin of goods, ethnocentrism and the connection between the image of the state and the characteristics of consumers. In the empirical part, we studied the opinion of Slovenes and Austrians about products made in Slovenia and Austria. The obtained results of the survey compared the responses of Slovene and Austrian respondents to confirm or reverse our hypotheses. We were particularly interested in whether there is a difference in the quality assessment between Slovene and Austrian products among Slovene and Austrian respondents. Next, respondents answered how important are the following factors: the country of origin of the product, the quality of the product and the "product experience", and how they influence on their decision of valuation and purchasing the products. Next, they evaluated the quality of products that are manufactured in Slovenia and Austria. In the end, they assessed the quality of food products produced in Slovenia and Austria and alcoholic beverages made or manufactured or produced in Slovenia and Austria. Throughout the entire study, we found that there are differences in the quality assessment between the evaluation of products made in Slovenia and Austria by Slovenian and Austrian respondents. To summarize all of our findings, we see that Slovenian respondents better value "their" products that are manufactured in Slovenia. We can also agree that Austrian respondents better value products manufactured in Austria.
Keywords:Analysis of purchasing behavior, consumer behavior, consumer satisfaction, the concept of the country of origin of the product, ethnocentrism, the image of the country of origin


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