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Title:Strategija trajnostnega razvoja Vile Savinjski dvor v Rimskih Toplicah
Authors:ID Rode, Barbka (Author)
ID Koščak, Marko (Mentor) More about this mentor... New window
Files:.pdf MAG_Rode_Barbka_2018.pdf (3,45 MB)
MD5: 89DD03E80EB9EBF29C358E54886AA4E9
PID: 20.500.12556/dkum/446d3805-e9c4-43ec-8537-aa144523f0be
 
Language:Slovenian
Work type:Master's thesis/paper
Organization:FT - Faculty of Tourism
Abstract:V času, ko sta varovanje okolja ter skrb zanj vse pomembnejši, je prizadevanje za trajnostno naravnanost turističnih destinacij, ponudnikov in ne nazadnje turistov samih izjemnega pomena. Magistrsko delo se ukvarja s strategijo razvoja nekdaj uspešnega turističnega objekta - vile Savinjski dvor v Rimskih Toplicah. Predstavlja osnove trajnosti in njenega koncepta znotraj turistične industrije, upravljanje trajnostnega turizma, marketing ter koncept butičnega hotela. Popelje nas skozi zgodovino deležnika, izpostavlja potenciale objekta in pripadajočega zemljišča za razvoj v luči trajnosti, predstavlja možnosti povezovanja z deležniki znotraj destinacije ter uvaja inovativne spremljevalne aktivnosti, ki bodo obogatile ponudbo destinacije. Strategije razvoja se loteva z vidika trajnosti ter ekološkega in odgovornega turizma; V benchmarking analizi predstavlja slovenska primera dobre prakse ruralnih butičnih hotelov. Izsledki kvalitativnega raziskovanja so v delu predstavljeni s pomočjo podanih prioritet, ukrepov in indikatorjev, analizo intervjujev s pomembnejšimi deležniki znotraj destinacije Laško - sotočje dobrega ter SWOT analizo.
Keywords:trajnostni turizem, strategija trajnostnega razvoja, butični hotel, Rimske Toplice, vila Savinjski dvor
Place of publishing:Brežice
Year of publishing:2018
PID:20.500.12556/DKUM-70610 New window
UDC:338.48:330.341.1:502.131.1(497.4Rimske Toplice)(043.2)
COBISS.SI-ID:2048270419 New window
NUK URN:URN:SI:UM:DK:W9VKWBPU
Publication date in DKUM:25.10.2018
Views:1826
Downloads:230
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:30.05.2018

Secondary language

Language:English
Title:Sustainable development strategy for Villa Savinjski dvor in Rimske Toplice, Slovenia
Abstract:Nowadays nature conservation is more and more important part of everyday life, sustainability is a must when speaking of tourism destination compass, tourism providers or tourists themselves. Master thesis represents the development strategy for villa Savinjski dvor (Rimske Toplice, Slovenia) that once already was a well-known tourist facility. The concept of sustainability and its implementation in hospitality industry, tourism destination management, responsible marketing as well as the concept of boutique hotel is discussed. The thesis takes us through the brief history of the facility, pointing out potential of the villa and its surroundings. Possibilities for connections with other tourism providers within destination and applying innovative accompanying activities that will enrich providers offer are discussed. The development strategy is presented with emphasis on sustainability and ecotourism. Benchmarking analysis brings an overview of two Slovenian examples of good praxis. The results of quantitative research are presented through SWOT analysis, analysis of interviews done with most significant participants of destination “Laško – confluence of good”. Priorities, measures, indicators for successful reintroduction of the facility are suggested.
Keywords:sustainable tourism, strategy of sustainable development, boutique hotel, Rimske Toplice, villa Savinjski dvor


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