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Title:
Promocijsko umeščanje izdelkov v videospotih
Authors:
ID
Kuhar, Lucija
(
Author
)
ID
Tomažič, Tina
(
Mentor
)
More about this mentor...
Files:
UN_Kuhar_Lucija_2018.pdf
(746,25 KB)
MD5: 14C9207247F0E09F311842DC54DCFABE
PID:
20.500.12556/dkum/82384ec0-114c-420f-a8b8-5711ea3990ac
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Promocijsko umeščanje izdelkov je ena izmed novejših oblik oglaševanja, ki se vse pogosteje uporablja tudi v Sloveniji. V diplomskem delu smo opredelili pojem promocijskega umeščanja izdelkov in raziskali uporabo tega načina oglaševanja v videospotih slovenskih izvajalcev in izvajalcev Združenih držav Amerike. Uporabili smo deskriptivno in kavzalno-neeksperimentalno metodo s pomočjo katerih smo ugotovili, da je uporaba promocijskega umeščanja izdelkov v videospotih v Sloveniji in Združenih državah Amerike vse pogostejša.
Keywords:
oglaševanje
,
promocijsko umeščanje izdelkov
,
videospot
Place of publishing:
[Maribor
Publisher:
L. Kuhar
Year of publishing:
2018
PID:
20.500.12556/DKUM-70955
UDC:
659.148:778.534.4(043.2)
COBISS.SI-ID:
21591830
NUK URN:
URN:SI:UM:DK:YQGFBUBL
Publication date in DKUM:
12.07.2018
Views:
2001
Downloads:
146
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
22.06.2018
Secondary language
Language:
English
Title:
Product placement in music videos
Abstract:
Product placement is one of the newer forms of advertising, which is also increasingly used in Slovenia. In this thesis we defined the concept of product placement and researched the use of this advertising method in music videos of Slovenian and American musicians. We used descriptive and causal-non-experimental method with which we have found that the use of product placement in music videos in Slovenia and the United States of America are becoming more common.
Keywords:
advertising
,
product placement
,
music video
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