Oglaševanje na družbenih omrežjih: primerjalna analiza

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Title:	Oglaševanje na družbenih omrežjih: primerjalna analiza
Authors:	ID Cilenšek, Blaž (Author) ID Perko, Igor (Mentor) More about this mentor...
Files:	UN_Cilensek_Blaz_2018.pdf (1,53 MB) MD5: A990D10CA081751829094E822225C2A4 PID: 20.500.12556/dkum/669e9cd0-303d-4322-9011-a51518e58e8c
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Internet ter predvsem družabna omrežja so v zelo kratkem obdobju postala velik del naše kulture. Večina ljudi ima vsaj en javen družaben profil. Preko družabnih omrežij komuniciramo in ohranjamo stike. Lahko pa tudi delimo slike, videje, kreativna dela, skratka karkoli želimo, da naši sledilci ali prijatelji vidijo. V tej diplomski nalogi si bomo podrobneje pogledali dve družabni omrežji, in sicer YouTube ter Facebook. Facebook in YouTube sta spletni mesti, ki ju večina ljudi uporablja že vrsto let in so ju sprejeli kot stvar vsakdanjika. Nanju se zanašamo za vsakodnevno zabavo ter tudi kot vir informacij. So pa oglaševalci ugotovili, da se ju je mogoče uporabiti za več kot to. Zaradi ogromnega števila uporabnikov lahko služita kot primerni platformi za oglaševanje. Namen diplomske naloge je raziskati ti dve spletni mesti in kakšne možnosti ponujata oglaševalcem. Raziskali bomo zmožnost oglaševanja ter ju med seboj primerjali. Želimo ugotoviti, katero spletno mesto je primernejše v smislu definiranja ciljne skupine, analitičnega programa ter preprostosti uporabe.
Keywords:	Facebook, YouTube, oglaševanje, marketing
Place of publishing:	Maribor
Publisher:	[B. Cilenšek]
Year of publishing:	2018
PID:	20.500.12556/DKUM-71073
UDC:	659.1
COBISS.SI-ID:	13255452
NUK URN:	URN:SI:UM:DK:V0H8X5PP
Publication date in DKUM:	22.01.2019
Views:	1973
Downloads:	353
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC 4.0, Creative Commons Attribution-NonCommercial 4.0 International

Link:	http://creativecommons.org/licenses/by-nc/4.0/
Description:	A creative commons license that bans commercial use, but the users don’t have to license their derivative works on the same terms.
Licensing start date:	08.07.2018

Secondary language

Language:	English
Title:	Advertising on social media: a comparative analysis
Abstract:	The internet and mainly social media have changed our culture in a very short period of time. Most people have atleast one public social media account. We use social media as a form of communication and a way of keeping in touch with other people. It can also be used as a way to share pictures, videos creative work and basically anything we would like to share amongst our followers or friends. In the following paper we will take a closer look at two social media web sites, Facebook and YouTube. Facebook and YouTube are web sties which most people have now come to know and accept as a part of our day to day routine. We rely on them for entertainment and as a source of information. Advertisers have figured out, that because of the high number of users on theese two web sites, they are appropriate for advertising. The purpose of this paper, is to examine the advertising capabilities of theese two web sites, so we can compare them and decide which one is more appropriate for every day use in a advertisers work day. We wish to find out which of the two have a better option in defining focus groups, which one has the better analytics program and which one is easier to use.
Keywords:	Facebook, YouTube, advertising, marketing

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