Virtualno pomerjanje oblačil

Kečkeš, Iris

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Title:	Virtualno pomerjanje oblačil
Authors:	ID Kečkeš, Iris (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	UN_Keckes_Iris_2018.pdf (620,86 KB) MD5: 2DA1093A5CE33A6DD3CE97EF44DA9D50 PID: 20.500.12556/dkum/9a080b03-5d3b-4bcd-9486-9668945e50c0
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Virtualne, povečane in mešane resničnosti so tehnologije, ki pridobivajo večji pomen iz dneva v dan. Tako so proizvajalci teh tehnologij opazili priložnost za nov tehnološki trend kateremu pravimo »fashion mirror«. Strokovnjaki so začeli programirati programe, z pomočjo prej omenjenih resničnosti ter ustvarili programsko opremo, ki nam omogoča da virtualno pomerjamo oblačila. V tem diplomskem projektu se bomo prvo osredotočili na predstavitev virtualnega pomerjanja oblačil. Opisali bomo različne vrste resničnosti, ki to izkušnjo omogočajo, predstavili primer ter kasneje v diplomski nalogi pospeševanje prodaje iz vidika virtualnega pomerjanja oblačil kot orodja za pospeševanje prodaje. Cilj tega diplomskega projekta je predvsem ozavestiti bralce ter udeležence v empiričnem delu tega projekta o obstoju takšnega načina pomerjanja. Na podlagi zastavljenih ciljev ter hipotez smo oblikovali anketni vprašalnik, v katerem je sodelovalo 100 anketiranih, in na podlagi njihovih odgovorov potrdili ali ovrgli vnaprej zastavljene hipoteze. Pomemben cilj diplomskega projekta je bil tudi ugotoviti ali bi si sodelujoči v raziskavi takšnega načina pomerjanja želeli ali ne. V empiričnem delu smo po analizi pridobljenih odgovorov in podatkov ugotovili, da smo dosegli prej omenjeni cilj, saj je večina odgovorila, da bi si takšnega načina pomerjanja želeli. Uvedbo takšnega načina pomerjanja oblačil prodajalnam svetujemo, saj je zelo dobro orodje pospeševanja prodaje, ker predstavlja nekaj novega, zanimivega, interaktivnega ter zabavnega. Ljudje se tudi na neki ravni povežejo med seboj, kajti takšno pomerjanje oblačil je javno, kjer drugi lahko opazujejo uporabnike pri ustvarjanju novega videza.
Keywords:	virtualna resničnost, povečana resničnost, pospeševanje prodaje, virtualne garderobe.
Place of publishing:	Maribor
Publisher:	[I. Kečkeš]
Year of publishing:	2018
PID:	20.500.12556/DKUM-71635
UDC:	658.8
COBISS.SI-ID:	13184796
NUK URN:	URN:SI:UM:DK:ANZSASKS
Publication date in DKUM:	26.11.2018
Views:	1967
Downloads:	86
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	24.08.2018

Secondary language

Language:	English
Title:	Virtual dressing room
Abstract:	Virtual, augmented and mixed reality are technologies that are gaining a bigger purpose from day to day. Thus, the manufacturers of these technologies saw an opportunity for a new technological trend, which we call "fashion mirror". Experts began programming programs, using the aforementioned reality, and creating software that allows us to use virtual fitting rooms. In this thesis, we will first focus on the presentation of virtual fitting rooms. We will describe different types of reality that enable this experience, present the case, and later in the thesis promotion of sales from virtual fitting room point of view as a tool for sales promotion. The goal of this thesis is to raise awareness among readers and participants in the empirical part of this thesis about the existence of such way oftrying on clothes. On the basis of the goal set and the hypothesis, we created a survey, which involved 100 respondents, and on the basis of their answers confirmed or rejected the hypotheses that were pre-set. Another important goal of the thesis was to determine whether or not the participants in the study would like to try on clothes using virtual fitting rooms. In the empirical part, after analyzing the obtained answers and data, we found that we achieved the aforementioned goal since most responded that such a way of trying on clothes would be desired. The introduction of such a way of trying clothes to stores is advised as it is a very good tool for sales promotion because it represents something new, interesting, interactive and fun. People also connect at one level to one another, because of such a way of trying on clothes in public, where others can observe users in creating a new look.
Keywords:	virtual reality, augmented reality, sales promotion, virtual fitting room.

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