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Title:Navezava ponudbe botaničnega vrta univerze v mariboru s kulturno ponudbo mesta maribor in okolice
Authors:ID Koter, Domen (Author)
ID Lebe, Sonja Sibila (Mentor) More about this mentor... New window
Files:.pdf UN_Koter_Domen_2018.pdf (1,18 MB)
MD5: CC5DC38740EC209139AB7F6A22A9116E
PID: 20.500.12556/dkum/3dccf28c-9c8e-4587-8125-06b3d6c3a4c0
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Turizem je eden izmed rastočih gospodarskih sektorjev tako v Sloveniji kot drugod po svetu. Pri tem eno izmed ključnih turističnih zvrsti predstavlja kulturni turizem. Je oblika turizma, ki se osredotoča na spoznavanje in doživljanje kulturne ponudbe v destinaciji. Za vračanje obiskovalcev je treba graditi na njihovi pozitivni izkušnji, kar pripomore k razvoju zvestobe. V delu se bomo osredotočili na kulturno ponudbo v mestu Maribor z okolico, mariborsko destinacijsko kartico Maribor City Card ter ti skušali povezati na praktičnem primeru Botaničnega vrta Univerze v Mariboru. V njem zasledimo stalno razstavo rastlinskih vrst in občasne dogodke, povezane s kulturo. Z analizo rezultatov anketiranja smo ugotovili, da je poznavanje koncepta destinacijskih kartic slabo in da je premalo sodelovanja Botaničnega vrta Univerze v Mariboru z drugimi kulturnimi ustanovami v regiji.
Keywords:kulturni turizem, destinacija, zvestoba odjemalcev, destinacijska kartica
Place of publishing:Maribor
Publisher:[D. Koter]
Year of publishing:2018
PID:20.500.12556/DKUM-71882 New window
UDC:338.48
COBISS.SI-ID:13156636 New window
NUK URN:URN:SI:UM:DK:P3CSNGBG
Publication date in DKUM:08.11.2018
Views:1479
Downloads:115
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:03.09.2018

Secondary language

Language:English
Title:Linking offer of the botanical garden of the university of maribor to the cultural tourism offer of the city of maribor and its surroundings
Abstract:Tourism is currently one of the growing industries in both Slovenia and the rest of the world. One of the key parts tourism offer is cultural tourism, which focuses on learning and experiencing cultural offer in a destination. For repeating visits, it is necessary to build on tourists' positive experience, which contributes to the devepolpent of loyalty. We shall focus on the cultural offer of the city of Maribor and its surroundings, the destination loyalty card Maribor City Card and try to connect these on a practical example of the Botanical Garden of the University of Maribor. The botanical garden offers a pernament plant species exibition and occasional cultural events. By analyzing the results of the opinion poll, we found out that there was a poor knowledge of the destination cards concept and that there was insufficient cooperation between the Botanical Garden of the University of Maribor and other cultural institutions in the region.
Keywords:cultural tourism, destination, customer loyalty, destination card


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