Promocija Botaničnega vrta Univerze v Mariboru z uporabo družbenih medijev

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Title:	Promocija Botaničnega vrta Univerze v Mariboru z uporabo družbenih medijev
Authors:	ID Lapi, Mojca (Author) ID Lebe, Sonja Sibila (Mentor) More about this mentor...
Files:	UN_Lapi_Mojca_2018.pdf (3,56 MB) MD5: E425E69037C74B9EC60047D636D406D2 PID: 20.500.12556/dkum/76daccb0-0e48-4dd6-9e78-49385d5c0ce7
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem projektu obravnavamo družbene medije kot orodje za promocijo Botaničnega vrt Univerze v Mariboru, pri čimer smo se osredotočili na uporabo obstoječih in potencilano primernih brezplačnih omrežiij. S pomočjo določanja segmentov povpraševanja smo definirali medije, s katerimi bi bilo smiselno oglaševati posamezni segment ter analizirali, v kolikšni meri je poleg oglaševanja preko družbenih medijev potrebno tudi komuniciranje s pomočjo klasičnih medijev. S SWOT analizo smo predstavili trenutno stanje oglaševanja z družbenimi mediji in z mednarodno primerjavo promocije tovrstne ponudbe ocenili, kako bi lahko v Botaničnem vrtu Univerze v Mariboru izboljšali način komuniciranja s potencialnimi obiskovalci.
Keywords:	Botanični vrt, družbeni mediji, segment, Facebook, Instagram, TripAdvisor.
Place of publishing:	Maribor
Publisher:	[M. Lapi]
Year of publishing:	2018
PID:	20.500.12556/DKUM-72179
UDC:	659.1
COBISS.SI-ID:	13158172
NUK URN:	URN:SI:UM:DK:OJWQXPZI
Publication date in DKUM:	08.11.2018
Views:	1500
Downloads:	105
Metadata:
Categories:	EPF
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	13.09.2018

Secondary language

Language:	English
Title:	Promotion of the University of Maribor Botanical Garden Using Social Media
Abstract:	In the graduation thesis we are discussing social media as a promotion tool of the University of Maribor Botanical Garden. We are focusing on the existing and potentially relevant free networks. After identifying demand segments, we defined which media would suit best to reach the individual segments. We also analyzed wheather the need of using classic media existed. Using the SWOT analysis, we evaluated the state of the act of advertisingthat uses social media. By the means of an international comparison of the social media use in promotion in some chosen Botanical Gardens aboard, we formulated the conclusions on how the University of Maribor Botanical Garden can be improved.
Keywords:	Botanical Garden, Social Media, Segment, Facebook, Instagram, TripAdvisor.

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