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Title:Analiza percepcije medijskega občinstva : magistrsko delo
Authors:ID Tripkovič, Katja (Author)
ID Žilič Fišer, Suzana (Mentor) More about this mentor... New window
Files:.pdf MAG_Tripkovic_Katja_2018.pdf (1,40 MB)
MD5: C67AB6BDE58C879560B482EA0299B8AA
PID: 20.500.12556/dkum/698d2113-b044-42f4-bf1d-eb6cbc2ce2e5
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Medijsko okolje na različnih platformah ponuja mnogo podob in besed, ki v uporabniku vzbujajo željo po spolnosti. V okviru magistrske naloge smo se ukvarjali z dojemanjem seksualne vsebine uporabnikov na spletnih novičarskih portalih. Osredotočili smo se predvsem na percepcijo občinstva do seksualnih medijskih vsebin, prav tako na razliko v dojemanju vsebin med moškimi in ženskami, ter razlike med anketiranci glede na pogostost spremljanja spletnih novičarskih portalov. Zanimalo nas je, kako spletni uporabniki interpretirajo novice s seksualno vsebino, kako seksualne vsebine zaznamujejo širšo medijsko podobo in v kakšni meri seksualne vsebine krojijo širši medijski prostor. S pomočjo empirične analize smo ugotavljali razlike v dojemanju vsebin, glede na spol in pogostost medijske uporabe. Obenem smo z našo raziskavo poskušali razumeti, kakšne implikacije imajo tovrstne vsebine za širšo medijsko uporabo, ter v kakšni meri reprezentacija spolnosti kroji širši medijski prostor.
Keywords:medijsko občinstvo, seksualnost, seksizem, erotika, medijske vsebine, magistrske naloge
Place of publishing:[Maribor
Place of performance:[Maribor
Publisher:K. Tripkovič
Year of publishing:2018
Year of performance:2018
Number of pages:VI, 88 f.
PID:20.500.12556/DKUM-72187 New window
UDC:659.3(043.2)
COBISS.SI-ID:22009366 New window
NUK URN:URN:SI:UM:DK:OWEABL6L
Publication date in DKUM:08.01.2019
Views:1524
Downloads:153
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Analysis of the perception of media audience
Abstract:Nowadays we can encounter many sexual scenes in the media environment, whether in the form of advertising boards, online advertisements, online news portals or films. Within the master`s thesis, we were dealing with the percepcion of sexual content on online news portals.We focused primarily on the attitude of the audience to sexual media content, as well as on the difference in the perception of sexism between men and women. We were also focused on the differences among respondents regarding the frequency of monitoring online news portals. We were interested in how internet users interpretate news with (partly) sexual content, in the form of »sexist« and »erotic« contributions. We also examined how monitoring such content influences understanding of society and distribution of sex roles. In theoretical part, we have thus processed literature on the topi cof sexism and eroticism, as well as sexuality in the media. We conducted an online survey to conform or reject theses.
Keywords:media audience, sexuality, sexism, media audience, media content


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