Raba interaktivne promocije v marketingu na primeru neprofitne organizacije

Cvetko, Mitja

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Title:	Raba interaktivne promocije v marketingu na primeru neprofitne organizacije
Authors:	ID Cvetko, Mitja (Author) ID Tomažič, Tina (Mentor) More about this mentor...
Files:	MAG_Cvetko_Mitja_2018.pdf (5,16 MB) MD5: 84ADA5A8A36978F881B1B48E74B03DBA PID: 20.500.12556/dkum/35c77d2f-3208-416d-88a4-42686bd65f89
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Magistrsko delo zajema vejo marketinga, ki ga imenujemo interaktivna promocija. Najprej predstavimo koncept marketinga, njegovo vlogo ter elemente, ki so pomembni v marketinškem ekosistemu. Nato se osredotočimo na interaktivno promocijo, ki je osrednja tema magistrskega dela. Skozi primere predstavimo in analiziramo vrste interaktivne promocije. Posebej se posvetimo še identiteti in celostni grafični podobi blagovne znamke oz. podjetja. Nadalje izvedemo promocijo za realni projekt, imenovan »Letovanje otrok v Punatu«, ki ga organizira Rdeči križ Slovenije – Območno združenje Maribor. Za izvedbo promocije ustanovimo blagovno znamko, njeno identiteto in celostno grafično podobo. Za analiziranje uspešnosti promocije in rabe interaktivnega plakata izvedemo anketo in intervjuje. Ugotovili smo, da je raba interaktivnega letaka, skupaj s prenovo celostne grafične podobe uspešno in učinkovito vplivala na povečano udeležbo na letovanju.
Keywords:	marketing, promocija, interaktivna promocija, letak, interaktivni letak
Place of publishing:	[Maribor
Publisher:	M. Cvetko
Year of publishing:	2018
PID:	20.500.12556/DKUM-72348
UDC:	658.82:659.126(043.2)
COBISS.SI-ID:	21884694
NUK URN:	URN:SI:UM:DK:EG2N0T1S
Publication date in DKUM:	21.11.2018
Views:	1387
Downloads:	186
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	19.09.2018

Secondary language

Language:	English
Title:	The use of interactive marketing promotion in the case of a non-profit organization
Abstract:	marketing, promotion, interactive promotion, flyer, interactive flyer
Keywords:	The master's thesis covers the marketing branch, which is called interactive promotion. First, we introduce the concept of marketing, its role and elements that are important in the market ecosystem. Then we focus on interactive promotion, which is the central topic of the master's thesis. Through examples, we present and analyse types of interactive promotions. We also devote special attention to the identity and visual image. We will also create promotion for a real project called "Letovanje otrok v Punatu" organized by the Red Cross Slovenia – Regional Association Maribor. To create the promotion, we will establish a brand, its identity, and visual image. In order to analyse the success of the promotion for using an interactive poster, we have conducted a survey and interviews. We found out that the use of an interactive flyer, together with the redesigning visual image, successfully and effectively influenced increased participation in the project Letovanje otrok v Punatu.

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