Vloga in pomen družbenih omrežij na spletu pri komuniciranju posebnih tekstilnih izdelkov

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Title:	Vloga in pomen družbenih omrežij na spletu pri komuniciranju posebnih tekstilnih izdelkov
Authors:	ID Špile, Žiga (Author) ID Pisnik, Aleksandra (Mentor) More about this mentor...
Files:	UN_Spile_Ziga_2018.pdf (724,35 KB) MD5: 6CDE7B9BBDA94BF905471811EA0CC710 PID: 20.500.12556/dkum/f288a0f4-5451-4728-970c-9ee2942cfdbe
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Z razvojem tehnologije in z njo družbe marketing nenehno išče in razvija nove načine, kako prepričati potencialne kupce za nakup njihovih izdelkov in storitev. Zato je skozi različna obdobja marketing uporabljal različne metode komuniciranja, da bi s svojimi sporočili čim bolj optimalno dosegel svojo ciljno skupino. Tako je z razvojem radia začel komunicirati z radiem, z razvojem televizije s televizijo, pred tem z oglasi v časopisih, oglasnimi panoji in drugimi komunikacijskimi kanali. Z uvedbo družabnih omrežij pa je marketing začel uporabljati tudi ta, ki še vedno obstaja relativno nov pojem v marketingu. Osnovna tema diplomskega projekta je marketinško komuniciranje, zato diplomski projekt razloži njegov pomen, razišče namene in vrste komunikacijskih kanalov, nato pa se osredotoča na družabna omrežja, njihov pomen, vpliv na družbo in njihovo vedenje, vrste družabnih omrežij in razišče napoved uporabe v prihodnje. Celotni diplomski projekt je podkrepljen s projektom creUNI, ki je del projekta Po kreativni poti do znanja 2017 in praktično prikazuje uporabo družabnega omrežja Facebook za marketinške namene.
Keywords:	marketinško komuniciranje, družbeno omrežje, Facebook, blagovna znamka.
Place of publishing:	Maribor
Publisher:	[Ž. Špile]
Year of publishing:	2018
PID:	20.500.12556/DKUM-72414
UDC:	659.3
COBISS.SI-ID:	13190940
NUK URN:	URN:SI:UM:DK:UNK2CKTY
Publication date in DKUM:	27.11.2018
Views:	2084
Downloads:	178
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	24.09.2018

Secondary language

Language:	English
Title:	The role and importance of social media in communication of special textiles
Abstract:	Marketing constantly seeks new ways to persuade potential buyers to purchase their products and services in the conditions of the development of technology and society. Therefore, different ways of communications were implemented through the development of technologies in order to match their target group with their messages in the best way. Marketing started to use the radio with its development. Marketing started to use television with its development. Before that, marketing advertised in newspapers, on billboards, and through other communication channels. Marketing started to use social networks with the introduction of the social network. However, communication on social networks is still a relatively new concept in marketing. The main topic of the bachelor’s thesis is a marketing communication. Thus, the bachelor’s thesis explains its significance, possesses the purposes in different types of communication channels and it focuses on social networks: their significance, impacts on the society and its behaviours, different types of social networks, and the research of the use of social networks in the future. The bachelor’s thesis is supported by the screen project which is part of the Creation Instruction to Knowledge 2017. It shows the use of Faceable for marketing purposes practically.
Keywords:	Keywords: marketing communications, social network, Facebook, brand.

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