Prisotnost videa na spletnih straneh opernih hiš

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Title:	Prisotnost videa na spletnih straneh opernih hiš
Authors:	ID Hinteregger, Mojca (Author) ID Družovec, Marjan (Mentor) More about this mentor... ID Burkeljca, Jernej (Comentor)
Files:	UN_Hinteregger_Mojca_2018.pdf (1,13 MB) MD5: D46CE4D7F1B1CC27B2EEBE94071FB91A PID: 20.500.12556/dkum/b9230498-a85b-472a-aad4-a5475ad31b8d
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Z rastjo in nadgradnjo uporabe spleta je prišlo do drastičnih sprememb na področju komuniciranja s ciljno publiko. Pojavile so se številne nove oblike izražanja in promocije na spletu, med njimi je vedno bolj prisoten in priljubljen video. Zaradi vpliva novih medijev na potrošniško vedenje so kulturne organizacije primorane spremeniti stare marketinške strategije in zaradi novega dojemanja in sprejemanja javnosti posegajo po novih oblikah komunikacije, vključno z videom. Diplomsko delo s pregledom uradnih spletnih strani, družabnega omrežja Facebook in YouTube kanalov šestih opernih hiš po svetu ugotavlja, da se operne hiše vedno bolj poslužujejo videa kot sredstva za promocijo.
Keywords:	video, spletni marketing, družabno omrežje, operna hiša
Place of publishing:	[Maribor
Publisher:	M. Hinteregger
Year of publishing:	2018
PID:	20.500.12556/DKUM-72457
UDC:	659.13:004.774(043.2)
COBISS.SI-ID:	21906966
NUK URN:	URN:SI:UM:DK:RVENOMQZ
Publication date in DKUM:	07.11.2018
Views:	1192
Downloads:	106
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	26.09.2018

Secondary language

Language:	English
Title:	Presence of video on the websites of opera houses
Abstract:	With the growth and upgrade of the internet usage, there have been drastic changes in the field of communication with the target audience. There are many new forms of expression and promotion on the web, including a growing presence and popularity of the video. Due to the influence of the new media on consumer behavior, cultural organizations are forced to change their old marketing strategies. As the perception of the audience is changed, the opera houses are obliged to use new forms of communication, including video. With an overview of official websites, social network Facebook and YouTube channels of six opera houses around the world, this thesis provides a conclusion that opera houses are increasingly using the video as a mean of promotion.
Keywords:	video, web marketing, social network, opera house

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