| Title: | Merjenje učinkovitosti oglaševalske akcije nove generacije pralnih strojev in sušilnikov blagovne znamke Gorenje : diplomsko delo |
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| Authors: | ID Malek, Tina (Author)
ID Završnik, Bruno (Mentor) More about this mentor...  |
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| Files: |  malek-tina.pdf (970,15 KB)
MD5: 3B0BAAC8B622BD26AA355423095CB864
PID: 20.500.12556/dkum/0411215b-fde4-4f32-96f3-3ef9f857be6c
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | oglaševanje, ekonomska propaganda, blagovne znamke, novi proizvodi, promocija, gospodinjski aparati, bela tehnika, predstava, marketinški splet, marketing mix, poslovno komuniciranje, marketing, trženje, komuniciranje, oblikovanje, pospeševanje prodaje, tržne raziskave, strategija, metode, programi, procesi, aplikacija, cilj, strategija trženja, tržna analiza |
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| Place of publishing: | Maribor |
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| Publisher: | [T. Malek] |
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| Year of publishing: | 2005 |
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| PID: | 20.500.12556/DKUM-7259 |
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| UDC: | 659.1/.4(043.2):641.51.06(497.4 Velenje) |
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| COBISS.SI-ID: | 8491804 |
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| NUK URN: | URN:SI:UM:DK:MDHHWRCD |
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| Publication date in DKUM: | 28.09.2007 |
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| Views: | 3428 |
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| Downloads: | 358 |
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| Metadata: |    |
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| Categories: | EPF
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