Interno komuniciranje v času spremembe blagovne znamke - študijski primer A1 Slovenija, d. d.

Stegnjaić, Nada

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Title:	Interno komuniciranje v času spremembe blagovne znamke - študijski primer A1 Slovenija, d. d.
Authors:	ID Stegnjaić, Nada (Author) ID Tomažič, Tina (Mentor) More about this mentor...
Files:	MAG_Stegnjaic_Nada_2018.pdf (2,73 MB) MD5: 0AAEC0038BCBE7ADB718DA0D3877358B PID: 20.500.12556/dkum/ff9c3943-c261-4e01-b61f-a38ba7a84fa8
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Osrednja tema magistrskega dela je interno komuniciranje v času spremembe blagovne znamke. V prvem delu se dotaknemo teoretičnih izhodišč korporativnega in internega komuniciranja, vlogi blagovne znamke v organizaciji, s pomočjo katerih bi omogočili bolje razumevanje procesov spremembe blagovne znamke in vpliva na interno javnost. Skozi študijo primera spremembe blagovne znamke podjetja A1 Slovenija, d. d. spoznamo komunikacijske faze projekta, interno kampanjo ter pregled internih aktivnosti pred in po spremembi blagovne znamke. V zaključku naloge predstavimo ugotovitve rezultatov merjenja klime, kako je sprememba blagovne znamke vplivala na interno javnost v podjetju A1 Slovenija, d. d.
Keywords:	Korporativno komuniciranje, interno komuniciranje, interna javnost, interna klima, blagovna znamka
Place of publishing:	Maribor
Publisher:	[N. Stegnjaić]
Year of publishing:	2018
PID:	20.500.12556/DKUM-72698
UDC:	316.772.4:659.122(043.2)
COBISS.SI-ID:	21873942
NUK URN:	URN:SI:UM:DK:HPVW7JV5
Publication date in DKUM:	12.11.2018
Views:	1869
Downloads:	92
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	16.10.2018

Secondary language

Language:	English
Title:	Internal communication in time of rebranding - case study A1 Slovenija, d. d.
Abstract:	The central topic of my Master’s Thesis is internal communication during rebranding. In the first part I review theoretical foundations of corporate and internal communications, and the role of the brand in an organization, which provide better understanding of rebranding processes and their impact on the internal public. Through the case study of rebranding of A1 Slovenija, d. d., I introduce the communication phases of the project, the internal campaign and a review of the internal activities before and after the rebranding. In the conclusion of the thesis I present the results and the findings of the measurements of internal climate, and how the rebranding affected the internal public at A1 Slovenija, d. d.
Keywords:	Corporate communication, internal communication, internal public, internal climate, brand

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