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DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
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FKBV - Faculty of Agriculture and Life Sciences
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UM - University of Maribor
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COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
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Title:
Vloga oglaševalskega trika spolne privlačnosti na nakupno odločitev potrošnika - primer plakata kot oblike medija
Authors:
ID
Žitnik, Doroteja
(
Author
)
ID
Tomažič, Tina
(
Mentor
)
More about this mentor...
Files:
MAG_Zitnik_Doroteja_2018.pdf
(3,54 MB)
MD5: 6A87D9EB7F1C3D2B2BD910609C2775B3
PID:
20.500.12556/dkum/a42a0654-e761-4af5-bf7e-0e816e22d4f2
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Oglaševanje ima zelo pomembno vlogo pri nakupnem vedenju potrošnikov - cilj oglaševanja je namreč vzbuditi zanimanje in posledično nakupno odločitev. Oglasi na podlagi spolne privlačnosti so ena od najuspešnejših strategij oglaševanja, kar smo v magistrskem delu prikazali v teoretičnem in raziskovalnem delu. S pomočjo ankete smo na podlagi primerjave dveh plakatov kot oblike medija iz treh različnih področij potrdili uspešnost oglasov s spolno vsebino.
Keywords:
oglaševanje
,
plakat
,
nakupna odločitev
,
spolna privlačnost
Place of publishing:
[Maribor
Publisher:
D. Žitnik
Year of publishing:
2018
PID:
20.500.12556/DKUM-72863
UDC:
659.11(043.2)
COBISS.SI-ID:
22012438
NUK URN:
URN:SI:UM:DK:SMNNO5XH
Publication date in DKUM:
21.12.2018
Views:
1371
Downloads:
105
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
03.12.2018
Secondary language
Language:
English
Title:
Role of using sex appeal in advertising in influencing consumers choice - example of posters as type of media
Abstract:
Advertising has an important role and big influence on behaviour of consumers, its goal is to arouse interest and buying decision. Ads on the basis of sex appeal are one of the most successful advertising strategies, which is shown in the theoretical and practical part of master thesis. Research questionnaire about comparison on two posters as type of media of three different areas have confirmed success of ads with sex appeal.
Keywords:
advertising
,
poster
,
buying decision
,
sex appeal
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