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Title:Pomen vizualne percepcije na spletni promet spletnega dnevnika
Authors:ID Fekonja, Larisa (Author)
ID Novak, Bojan (Mentor) More about this mentor... New window
Files:.pdf VS_Fekonja_Larisa_2018.pdf (5,33 MB)
MD5: 167EA1EFA582A45AA37BFC4A2D8EF802
PID: 20.500.12556/dkum/bd50366c-2209-47cb-863f-7f617fc91852
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomski nalogi smo se osredotočili na percepcijo obstoječega spletnega dnevnika v namen zvišanja spletnega prometa. Glede na načela in dobre prakse percepcijskega oblikovanja spletnih strani smo omenjeni spletni dnevnik vizualno izboljšali. Glede na izbrane metrike uspešnosti smo nato z orodjem Google Analytics izmerili spletni promet pred in po izboljšavi. Pokazali smo, da imajo percepcijske izboljšave vpliv na sam promet spletnega mesta. V postopku merjenja smo namreč dosegli 45,19 % izboljšanje pri ogledih strani ter 59,24 % izboljšanje pri številu uporabnikov.
Keywords:spletni dnevnik, percepcija, percepcijsko oblikovanje, spletni promet, Google Analytics
Place of publishing:[Maribor
Publisher:L. Fekonja
Year of publishing:2018
PID:20.500.12556/DKUM-72893 New window
UDC:004.774.(043.2)
COBISS.SI-ID:22122518 New window
NUK URN:URN:SI:UM:DK:V5ISV8JF
Publication date in DKUM:30.01.2019
Views:1587
Downloads:114
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:07.12.2018

Secondary language

Language:English
Title:Impact of visual perception on weblog traffic
Abstract:The focus of this diploma thesis is a study of visual perception on an existing weblog in order to improve its website traffic. This is achieved by updating it according to the principles and good practices of visual perception for websits design. Google Analytics was used to measure selected importaint performance indicators (KPI) before and after the visual improvement. We have shown that perception has a measurable impact on web traffic as we achieved 45.19 % and 59.24 % improvements in regards to page views and user count.
Keywords:weblog, perception, perception design, web traffic, Google Analytics


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